2023 Toyota Crown: Model Preview & Release Date

Alex Bernstein
Managing Editor - April 14, 2022

Model Preview

The Toyota Crown will reportedly make its way to the United States, though not in the way some might think. Although the Toyota Crown is known for being a posh luxury sedan overseas, the Japanese automaker is said to be planning a Crown SUV to go on sale as a replacement for the flagship Land Cruiser.

According to industry publication Automotive News, the Crown SUV will go on sale here in the U.S. sometime in 2023 and may include hybrid, plug-in hybrid (PHEV), and 100%-electric configurations. While it seems doubtful for now that we'll get all three, any of these options could be a compelling choice for buyers.

For reference, the Land Cruiser currently has a fuel economy rating of just 14 mpg in overall driving, according to the EPA. Given the fact that the Crown isn't well-known in the United States, it could be a bit perplexing for Toyota to hope to leverage a nameplate that is in some ways a totally foreign concept.

In reality, Americans have known the Crown for years, albeit in a very different form than in Japan. That's because Camry literally means Crown in Japanese, albeit with highly Americanized spelling. By making the next-gen Crown an electrified SUV in the U.S., it could become a new halo vehicle of sorts for the brand.

Toyota doesn't sell a full-sized electric SUV in America, and the Crown could fill a niche among well-heeled buyers. Crown SUV pricing remains a mystery, but it could be worth keeping in mind that the Land Cruiser has an MSRP of almost $90,000, and aligns very closely with its corporate sibling, the Lexus LX.

Stay tuned for updates as they become available.

Source: Automotive News (Subscription Required)

Pictured: 2022 Toyota Land Cruiser

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