Toyota
Prius
2023
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2023 Toyota Prius: Redesign Info & Release Date

Alex Bernstein
Senior Pricing Analyst - December 7, 2021

Model Preview

The Toyota Prius could see its next redesign as soon as next year. According to a recent report from Autocar, the iconic hybrid nameplate isn't being abandoned by Toyota despite slow sales. While the Prius family launched a generation of hybrids, newer models like the RAV4 Hybrid have proven to be significantly more popular.

Toyota product and marketing head Andrea Carlucci reportedly stated "it has to keep a role, and we have to make sure it will always be a front-runner with that kind of technology." Whether or not the Prius becomes a next-generation SUV or wagon remains a matter for speculation at this point based on the available information.

The current Prius is in its 4th generation, having arrived back in 2016 on an all-new modular platform. While fuel economy of up to 56 mpg remains a strong selling point for the Prius, alternatives like the Corolla Hybrid get comparable specs and offer consumers styling that could be seen as a bit less polarizing in nature.

Toyota's next generation of vehicles will be electrified, led by the upcoming Toyota bZ4X, a 100%-electric crossover modl developed with Subaru promising up to 250 miles of range. While Toyota does offer a plug-in hybrid version of the Prius called the Prius Prime, the PHEV only offers a range of 25 miles on electric power.

Although it's reasonable to expect a Prius redesign sometime in 2022 or 2023, the automaker has not yet released official details just yet.

Stay tuned for updates as they become available.

Pictured: 2019 Prius

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