Prius Prime

2023 Toyota Prius Prime: Preview, Pricing, Release Date

Joel Patel
Automotive Editor - May 17, 2022

Model Preview

With the Toyota Prius Prime set to enter its eighth model year on sale since a full redesign, the 2023 model is expected to arrive with a refresh. Toyota hasn’t provided any official information on what we can expect to see with the 2023 Prius Prime, but we expect the refresh to include an updated exterior design, a redesigned interior, and updated tech features.

For the 2023 model year, we expect Prius Prime to get a design that isn’t as aggressive or as polarizing as the one found on the current model. We could see the plug-in hybrid vehicle adopt softer lines, more contemporary lighting, and a rear end that isn’t as blunt.

The interior of the current Prius Prime has a futuristic design with controls and screens all being located in the center of the dashboard. The plug-in hybrid vehicle also has an atypical gear shifter with an odd design. Toyota could update the 2023 Prius Prime’s design for the plug-in hybrid to feature something more modern and not so futuristic.

The current Toyota Prius Prime comes with a standard 7-inch touchscreen, a Wi-Fi hot spot, Bluetooth, six-audio speakers, smartphone compatibility, Amazon Alexa, and three USB ports. An 11.6-inch touchscreen, a 10-speaker JBL audio system, a wireless charging pad, and navigation are available. For the redesign for the 2023 model year, we could see the Prius Prime arrive with similar tech features to the all-new Tundra.

Toyota offers the Prius Prime with a 1.8-liter four-cylinder engine, an electric motor, a battery pack, and a continuously variable automatic transmission. Output is rated at 121 horsepower. The plug-in hybrid is rated to get up to 54 mpg combined and 133 MPGe combined. The hatchback can travel up to 25 miles on electricity. We expect the powertrain to remain the same for the 2023 model year.

When it comes to safety features, the current Prius Prime comes with traffic sign recognition, forward collision warning, automatic emergency braking, pedestrian detection, lane departure warning, lane-keeping assist, automatic high-beam assist, and adaptive cruise control as standard. Available safety features include rear cross-traffic alert, park assist, parking sensors, and blind-spot monitoring. We don’t expect these features to change for the 2023 Toyota Prius Prime.

Pricing & Release Date

The 2023 Toyota Prius Prime is should go on sale later this fall. Pricing for the 2023 Prius Prime should cost more than the current model which ranges from $29,695 to $35,475 (with destination).

The Prius Prime competes against the Kia Niro PHEV, Hyundai Ioniq PHEV, Toyota Corolla Hybrid, and Hyundai Elantra Hybrid.

Pictured: 2022 Toyota Prius Prime

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