The 2023 Toyota Prius Prime will arrive as a fully redesigned model for the upcoming year. The plug-in hybrid hatchback will feature a sportier design, a more traditional cabin, improved tech features, and a more powerful powertrain. We don’t have all of the 2023 Prius Prime’s standard features or specs yet, but here’s what you can expect to see from the upcoming model. Toyota has also introduced a redesigned Prius for the 2023 model year, but that vehicle is covered separately.
While the current Prius Prime features a funky, futuristic design, the 2023 Prius Prime is heading toward a more upscale look. The front end features a rounded design with C-shaped daytime running lights, a slim grille, and a large oval air intake at the bottom of the fascia. The Prius Prime has a sweeping rear roofline for an aerodynamic look and is available with solar panels in its glass roof for extra battery regeneration. The back of the Prius Prime has a built-in spoiler, wide fenders, and slim taillights that are connected by a horizontal bar.
The interior of the 2023 Toyota Prius Prime gets a dramatic overhaul for the new model year. The PHEV adopts a more traditional dashboard with a central touchscreen that sits on top of the dash, an intuitive row of physical controls, and an instrument cluster that’s positioned in front of the steering wheel. It’s a far more user-friendly and attractive design than the current model that’s on sale. We’ll have to wait to hear about interior space, though Toyota claims that the roofline has been lowered by two inches, which could eat into overall space.
Toyota isn’t ready to discuss the 2023 Prius Prime’s list of standard features yet. We do know that the PHEV will come with an eight-inch touchscreen as standard. Higher trims will come with a 12.3-inch touchscreen, a wireless charging pad, and a JBL audio system. We also expect Apple Car Play, Android Auto, navigation, voice recognition, “Hey, Toyota” voice prompts, and a Wi-Fi hotspot to be available.
Under the hood, the 2023 Prius Prime will come with a 2.0-liter four-cylinder engine that’s paired with an electric motor, a continuously variable automatic transmission, and a lithium-ion battery pack. Total output is rated at 220 horsepower and front-wheel drive is standard. Toyota didn’t provide information on the battery pack’s size but claims that it’s larger than before and should offer up to 44 miles of all-electric range.
The 2023 Prius Prime will come with the Toyota Safety Sense 3.0 suite as standard. The suite includes automatic emergency braking, pedestrian detection, forward collision warning, lane keeping assist, lane departure warning, adaptive cruise control, automatic high-beam assist, traffic sign recognition, and proactive driving assist. Blind-spot monitoring and rear cross-traffic alert should be optional.
Pricing & Release Date
Pricing for the 2023 Toyota Prius Prime starts at $33,445 for the base SE trim and ranges up to $40,265 for the top-of-the-line XSE Premium. That's an increase of $3,580 compared to the outgoing model's starting price which is pretty sizable, but keep in mind the 2023 Prius and Prius Prime received a very comprehensive redesign. The PHEV is expected to go on sale in the first half of 2023.
It should be noted that the 2023 Prius is considerably more expensive than before, so it's possible that the 2023 Prius Prime may see a price increase. For reference, the new Prius LE has an MSRP of $28,545. That's nearly $2,400 more than the previous Prius generation.
Unlike the previous Prius Prime generation, we expect the car to be ineligible for a federal tax credit. Due to the Inflation Reduction Act, only vehicles assembled in North America are now eligible. The Prius Prime is expected to still qualify for applicable state plug-in rebates such as the California Clean Vehicle Rebate Project (CVRP).
Pictured: 2023 Prius Prime