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2023 Toyota Prius Prime

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Make
Toyota
Model
Prius Prime
Year
2023
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CarsDirect Target Price
$33,445
Expert Rating
3.5

Our expert ratings are based on seven comprehensive criteria: quality, safety, comfort, performance, fuel economy, reliability history and value.

You can interpret our ratings in the following way:

: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

: Very Good vehicle. Very good and close to being the best vehicle in its class.

: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

: Poor vehicle. Simply does not deserve to be on the road.

Select a Trim
Select a Trim
2023 SE 5dr Hatchback
most popular
Price:   -  From $33,445
2023 XSE 5dr Hatchback Price:   -  From $36,695
2023 XSE Premium 4dr Hatchback Price:   -  From $40,265

Overview

Model Preview

The 2023 Toyota Prius Prime will arrive as a fully redesigned model for the upcoming year. The plug-in hybrid hatchback will feature a sportier design, a more traditional cabin, improved tech features, and a more powerful powertrain. We don’t have all of the 2023 Prius Prime’s standard features or specs yet, but here’s what you can expect to see from the upcoming model. Toyota has also introduced a redesigned Prius for the 2023 model year, but that vehicle is covered separately.

While the current Prius Prime features a funky, futuristic design, the 2023 Prius Prime is heading toward a more upscale look. The front end features a rounded design with C-shaped daytime running lights, a slim grille, and a large oval air intake at the bottom of the fascia. The Prius Prime has a sweeping rear roofline for an aerodynamic look and is available with solar panels in its glass roof for extra battery regeneration. The back of the Prius Prime has a built-in spoiler, wide fenders, and slim taillights that are connected by a horizontal bar.

The interior of the 2023 Toyota Prius Prime gets a dramatic overhaul for the new model year. The PHEV adopts a more traditional dashboard with a central touchscreen that sits on top of the dash, an intuitive row of physical controls, and an instrument cluster that’s positioned in front of the steering wheel. It’s a far more user-friendly and attractive design than the current model that’s on sale. We’ll have to wait to hear about interior space, though Toyota claims that the roofline has been lowered by two inches, which could eat into overall space.

Toyota Prius Prime

Toyota isn’t ready to discuss the 2023 Prius Prime’s list of standard features yet. We do know that the PHEV will come with an eight-inch touchscreen as standard. Higher trims will come with a 12.3-inch touchscreen, a wireless charging pad, and a JBL audio system. We also expect Apple Car Play, Android Auto, navigation, voice recognition, “Hey, Toyota” voice prompts, and a Wi-Fi hotspot to be available.

Under the hood, the 2023 Prius Prime will come with a 2.0-liter four-cylinder engine that’s paired with an electric motor, a continuously variable automatic transmission, and a lithium-ion battery pack. Total output is rated at 220 horsepower and front-wheel drive is standard. Toyota didn’t provide information on the battery pack’s size but claims that it’s larger than before and should offer up to 44 miles of all-electric range.

The 2023 Prius Prime will come with the Toyota Safety Sense 3.0 suite as standard. The suite includes automatic emergency braking, pedestrian detection, forward collision warning, lane keeping assist, lane departure warning, adaptive cruise control, automatic high-beam assist, traffic sign recognition, and proactive driving assist. Blind-spot monitoring and rear cross-traffic alert should be optional.

Pricing & Release Date

Pricing for the 2023 Toyota Prius Prime starts at $33,445 for the base SE trim and ranges up to $40,265 for the top-of-the-line XSE Premium. That's an increase of $3,580 compared to the outgoing model's starting price which is pretty sizable, but keep in mind the 2023 Prius and Prius Prime received a very comprehensive redesign. The PHEV is expected to go on sale in the first half of 2023.

It should be noted that the 2023 Prius is considerably more expensive than before, so it's possible that the 2023 Prius Prime may see a price increase. For reference, the new Prius LE has an MSRP of $28,545. That's nearly $2,400 more than the previous Prius generation.

Unlike the previous Prius Prime generation, we expect the car to be ineligible for a federal tax credit. Due to the Inflation Reduction Act, only vehicles assembled in North America are now eligible. The Prius Prime is expected to still qualify for applicable state plug-in rebates such as the California Clean Vehicle Rebate Project (CVRP).

There aren’t many PHEVs on sale, but the 2023 Prius Prime will compete against the Kia Niro PHEV, and the plug-in Subaru Crosstrek Hybrid.

Pictured: 2023 Prius Prime

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Automotive Contributor
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Prices & Deals

Expert Review

Pros
  • 44 miles of electric range
  • Great fuel economy
  • Powerful for a Prius
  • Sleek styling
Cons
  • Tight rear headroom
  • 12.3-inch screen only standard on XSE Premium trim
  • Lacks interior storage
  • Confusing digital instrument cluster
Expert Rating
3.5

Our expert ratings are based on seven comprehensive criteria: quality, safety, comfort, performance, fuel economy, reliability history and value.

You can interpret our ratings in the following way:

: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

: Very Good vehicle. Very good and close to being the best vehicle in its class.

: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

: Poor vehicle. Simply does not deserve to be on the road.

author image
Automotive Editor

Impressive plug-in hybrid powertrain. People associate the word hybrid with the Toyota Prius. The funky compact hatchback was one of the first mass-produced hybrids on the market, showcasing how electrification and design could dramatically improve fuel economy. While Toyota isn’t prepared to come out with an all-electric Prius, there’s the 2023 Toyota Prius Prime. It’s a Prius with a larger battery pack, which brings more electric range. Drivers seeking more versatility and power from the Prius will want to check out the Prius Prime.

Under the hood, the fully redesigned Prius Prime comes with a 2.0-liter four-cylinder engine, an electric motor, and a 13.6-kWh lithium-ion battery pack. Power is rated at 220 horsepower, which is a hefty amount more than last year. That figure also makes the Prius Prime the most powerful production Prius ever made. Additionally, when you compare the Prius Prime against other compact cars like the Honda Civic, Subaru Impreza, and Mazda3, the Prius Prime features a more powerful standard engine.

Thanks to the powertrain, the Prius Prime delivers sprightly acceleration for a Prius. The electrified sedan has a zero-to-60 mph time of around 6.7 seconds, which is more than quick enough to keep up with traffic on the highway.

Beyond having a decent amount of performance, the Prius Prime’s powertrain shines with 44 miles of all-electric range. The Prius Prime’s electric powertrain will operate at speeds of up to 84 mph, making it more than just a choice for urbanites. When running on gasoline, the Prius Prime has an estimated fuel economy rating of up to 51 mpg combined, which is a high figure for a PHEV.

Toyota Prius Prime

A zero-to-hero design. Toyota killed it with the Prius Prime’s redesign. The odd design from last year has been replaced with something that’s far sleeker and more attractive. It feels odd to say this, but the Prius Prime is a good-looking car – one that could have people doing double takes or asking you what car that is. With a design this good, you won’t even notice that you’re helping the planet or saving fuel.

The sleek design carries over to the Prius Prime’s interior where the electrified sedan has a more traditional layout and dashboard design. The dashboard has a tiered design and features a central touchscreen that sits on top of the dash, while the instrument cluster is inspired by the Toyota bZ4X EV and is positioned in front of the driver. The gear shifter has also migrated to the center console. We’re huge fans of the changes that Toyota made for the Prius Prime’s cabin, as they not only look good but drastically improve usability.

The major gripe we have with the Prius Prime’s design is the placement of the digital instrument cluster. With the steering wheel in its highest setting, the steering wheel can block the driver's view of the digital instrument cluster.

Well-equipped trims. Compared to the Prius hybrid, the Prius Prime is an additional $4,900. We think that’s a reasonable increase, considering the extra performance and added versatility of being able to run in all-electric mode. And for a car that starts at $33,445 with destination, the Prius Prime comes with plenty of standard features.

The base SE trim impresses with its six USB-C charging ports, eight-inch touchscreen, six audio speakers, seven-inch multi-information display, six-way power-adjustable driver’s seat, heated steering wheel, wireless Apple CarPlay and Android Auto, and Toyota Safety Sense 3.0 suite of safety features.

We suspect that most people will be happy with the Prius Prime’s standard eight-inch touchscreen, but we prefer the larger 12.3-inch screen. Unfortunately, it’s only standard on the range-topping XSE Premium trim. It’s offered on the XSE as a $735 upgrade. We think the added cost is worth it, though we’re not fans of how Toyota bundles optional features.

Toyota Prius Prime

Design over comfort. While the Prius Prime now has a stunning design, it falls behind when it comes to comfort. The electrified sedan has unsupportive front seats that don’t have the necessary padding or support to be comfortable on long drives. We do appreciate that the Prius Prime comes with a standard power-adjustable driver’s seat as opposed to the standard manually adjustable front seats in the regular Prius, but having more adjustability doesn’t help the problem.

The bigger issue is that the rear seats lack the necessary headroom for taller adults to sit comfortably. The Prius Prime’s sweeping design eats into rear headroom and the lack of space in the back is evident.

When it comes to cargo space, the Prius Prime offers a generous amount of room for a sedan. It has 20.3 cubic feet of cargo space with the rear seats in place, which is more than what you’ll find with the Kia Niro PHEV that’s classified as a subcompact SUV.

Final thoughts. The Prius Prime is better than ever for 2023. Like the regular Prius, the Prius Prime has arrived with a fuel redesign that sees it gain a sleeker design, a more premium interior, better tech features, and an updated powertrain with more power and electric range. For drivers that can afford the extra $4,900 over the Prius, the Prius Prime is the better overall option. While it’s not available with all-wheel drive, its impressive all-electric range and added performance are worthwhile upgrades.

While classified as a subcompact SUV, the Kia Niro PHEV is one of the Prius Prime’s largest competitors. It comes with a 180-horsepower engine, can travel up to 33 miles on electricity, has a bold exterior design, and offers up to 54.6 cubic feet of total cargo space. The Niro PHEV costs slightly more than the Prius Prime.

The Subaru Crosstrek Hybrid is another subcompact SUV with a plug-in hybrid powertrain. With a hefty amount of ground clearance and a rugged design, the Crosstrek Hybrid is capable of tackling light trails. It comes with a 148-horsepower powertrain, can travel up to 17 miles on a single charge, and has up to 43.1 cubic feet of total cargo space. The Crosstrek Hybrid isn’t available with the same high-tech features as the Prius Prime and its interior design is more utilitarian.

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Specs & Features

Highlights
Overall Crash Safety Rating
Not Available
Engine - Cylinders/Horsepower/Torque
2.0L I-4 / 150 HP / 139 ft.lbs.
Transmission
CVTi-S 2-spd CVT w/OD
Drive Type
Front-wheel
Fuel Economy - City/Highway/Combined
53 / 51 / 52 Mpg
Passenger Capacity
5
Bumper to Bumper Warranty
36 Months / 36,000 Miles
Mechanical Specs
Engine - Cylinders/Horsepower/Torque
2.0L I-4 / 150 HP / 139 ft.lbs.
Drive Type
Front-wheel
Fuel Economy - City/Hwy/Combined
53 / 51 / 52 Mpg
Brakes
4-wheel Disc
Front Suspension
Strut
Rear Suspension
Independent Multi-link
Spare Tire And Wheel
Fuel Tank
10.6 Gal.
Recommended Fuel Type
Regular Unleaded
Average Cost To Fill Tank
$40
Dimensions & Capabilities
Maximum Cargo Volume
26.7 Cu.ft.
Passenger Volume
91 Cu.ft.
Exterior Length
181.1 "
Exterior Width
70.1 "
Exterior Height
55.9 "
Front Headroom
38.0 "
Rear Headroom
36.4 "
Front Legroom
42.4 "
Rear Legroom
35.9 "
Front Shoulder Room
55.3 "
Rear Shoulder Room
52.8 "
Front Hip Room
Rear Hip Room
Curb Weight
3,461 Lbs.
Wheel Base
108 "
Turning Radius
17.2 '
Exterior Features
Door Count
4 Doors
Wheels
17.0 " Aluminum
Paint
Clearcoat Monotone / Pearlcoat Monotone / Metallic Monotone
Exterior Mirrors
Dual Power Remote Heated
Bumpers
Front Body-colored With Metal-look Insert
Grille Moldings
Black
Rear Spoiler
Exhaust
Stainless Steel
Interior Features
Seating
Passenger Capacity
5
Seat Trim
Cloth
Front Seat Type
Bucket
Heated Front Seats
Front Driver Seat Direction Controls
6-way
Front Passenger Seat Direction Controls
6-way
Front Armrests
6-way
Rear Armrests
Center
Rear Seats
60-40 Bench
Radio & Infotainment
Radio
Siriusxm Am/fm/hd/satellite, Seek-scan
Speakers
6
Radio Steering Wheel Controls
Apple Car Play
Android Auto
Bluetooth w/ Hands-Free Connectivity
Convenience Features
Steering Wheel Type
Telescopic Tilt
Climate Control
Automatic Air Conditioning
Cruise Control
With Steering Wheel Controls
Sun Roof
Rearview Mirror
Day-night
One Touch Open Window
Front And Rear
Tinted Windows
Light
Vanity Mirrors
Dual Illuminated
Remote Keyless Entry
Keyfob (all Doors)
Power Outlets
1
Safety Features
Overall Crash Safety Rating
Not Yet Available
Overall Front Crash Safety Rating
Not Yet Available
Overall Side Crash Safety Rating
Not Yet Available
Rollover Crash Safety Rating
Not Yet Available
Front Impact Airbags
Driver And Passenger
Driver Side Impact Airbags
Seat Mounted
Knee Airbag
Passenger Side Impact Airbag
Seat Mounted
Rear Side Airbag
Rear Side-impact Airbag
Seatbelt Pretensioners
Front And Rear
Anti-Lock Brakes
4-wheel Anti-lock Brakes (abs)
Forward Collision Warning
Pre-collision System (pcs) W/intersection Support Forward Collision Mitigation W/left Turn Assist
Blind Spot Sensor
Blind Spot Monitor (bsm) Blind Spot
Lane Departure Warning
Lane Departure Alert (lda) W/steering Assist Lane Departure
Autonomous Cruise Control
Traffic Jam Assist Hands-on (with Lane Change) Steering Assist
Pedestrian Detection
Pre-collision System With Pedestrian Detection Front Pedestrian Detection Prevention
Driver Attention Alert
Vehicle Sway Warning Driver Attention
Daytime Running Lights
Auto High Beams
Automatic High Beams (ahb) Auto High-beam
Adaptive Headlights
Parking Sensors
Front And Rear Parking Assist W/automatic Braking (pa W/ab) Front And Rear
Security Systems
Panic Alarm
Ignition Disable
Immobilizer
Warranty
Bumper To Bumper Months Miles
36 Months / 36,000 Miles
Major Components Months
60 Months / 60,000 Miles
Included Maintenance Months
24 Months / 25,000 Miles
Roadside Assistance Months
36 Months / Unlimited Miles
Corrosion Perforation
60 Months / Unlimited Miles
Accessories Months
36 Months / 36,000 Miles

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