RAV4 Prime

2023 Toyota RAV4 Prime: Preview, Pricing, Release Date

Joel Patel
Automotive Editor - April 7, 2022

Model Preview

The Toyota RAV4 Prime continues to be one of just a few compact SUVs on sale with a plug-in hybrid powertrain. With the RAV4 Prime coming out as an all-new model in 2021, we expect the 2023 model to arrive as a carryover vehicle without any major changes.

As a carryover model, the 2023 Toyota RAV4 Prime will share a lot of the same exterior design elements as the current model that’s on sale. The current RAV4 Prime has an angular design with a large grille, diamond-shaped headlights, and a large front air intake. At the back, the SUV has dual exhaust outlets, a chiseled liftgate, a modest rear spoiler, and a black rear bumper. Beyond aerodynamic wheels and the charging point, the RAV4 Prime looks identical to the regular RAV4, which is a good thing.

On the inside, the current RAV4 Prime features a simple design with chunky elements. The infotainment system sits on top of the dashboard, which is split into two sections. The center console follows the shape of a V as it reaches the transmission tunnel. Toyota includes large dials for the HVAC system and a thin row of buttons for climate control settings. While the RAV4 Prime has a similar amount of passenger space as the regular RAV4, the plug-in hybrid’s battery eats into cargo space. Without any expected changes, the 2023 Toyota RAV4 should have the same interior design as the current SUV that’s on sale.

For 2023, we could see the RAV4 Prime arrive with more tech features, but Toyota hasn’t confirmed anything yet. The current SUV comes standard with an eight-inch touchscreen, Bluetooth, a Wi-Fi hot spot, six audio speakers, satellite radio, Apple CarPlay, Android Auto, and Amazon Alexa. Available features include a nine-inch touchscreen, a seven-inch digital instrument cluster, a JBL audio system, a wireless charging pad, and navigation.

We don’t expect to see any changes for the upcoming RAV4 Prime’s powertrain for the 2023 model year. The current SUV comes with a 2.5-liter four-cylinder engine and two electric motors for a combined output of 302 horsepower. A continuously variable automatic transmission (CVT) and all-wheel drive are standard. Thanks to an 18.1-kWh lithium-ion battery pack, the RAV4 Prime can travel 42 miles on electricity.

The current RAV4 Prime comes with an extensive list of standard safety features thanks to the Toyota Safety Sense 2.0 suite. Standard safety features on the SUV include automatic emergency braking, forward collision warning, pedestrian detection, lane departure warning, lane-keeping assist, traffic sign recognition, blind-spot monitoring, adaptive cruise control, and rear cross-traffic alert. Available safety features include parking sensors, a surround-view parking camera, and a head-up display. These safety features should remain the same for 2023.

Pricing & Release Date

Toyota hasn’t provided any information on when the 2023 RAV4 Prime will come out. Our best guess is that it will come out this fall.

Without any large changes, the 2023 Toyota RAV4 Prime should have a similar price tag to the current SUV that’s on sale. The RAV4 Prime currently ranges from $41,015 up to $44,340 (with destination).

The Toyota RAV4 Prime will compete against the Hyundai Tucson PHEV, Ford Escape PHEV, Jeep Wrangler 4xe, and Kia Niro PHEV.

Pictured: 2022 Toyota RAV4 Prime

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