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2023 Toyota RAV4 Prime

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RAV4 Prime
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Expert Rating

Our expert ratings are based on seven comprehensive criteria: quality, safety, comfort, performance, fuel economy, reliability history and value.

You can interpret our ratings in the following way:

: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

: Very Good vehicle. Very good and close to being the best vehicle in its class.

: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

: Poor vehicle. Simply does not deserve to be on the road.

Select a Trim
Select a Trim
2023 XSE 4dr All-Wheel Drive
most popular
Price:   -  From $48,310
2023 SE 4dr All-Wheel Drive Price:   -  From $44,440


What's New

The 2023 Toyota RAV4 Prime follows the updates seen throughout the rest of the RAV4 line-up that includes an updated infotainment system with larger screen sizes and a digital gauge cluster on the top trim while also gaining the previously-optional 6.6 kW on-board charger as standard equipment.

Choosing Your Toyota RAV4 Prime

The 2023 Toyota RAV4 Prime is available in two trims: SE and XSE. Base prices range from $43,675 to $47,545. New models may qualify for the federal tax rebate if production moves to North America - at which point, the additional cost of the Prime may come very close to the RAV4 Hybrid.

Engine Choices

The 2023 RAV4 Prime features a plug-in hybrid powertrain that pairs a 2.5-liter gasoline engine with two motors and an 18.1 kWh battery pack for a combined output of 302 horsepower. Compared to the hybrid, the Prime’s engine receives a unique tune, the motors are more powerful, and the battery pack is larger. Those upgrades translate to a very quick around-the-town RAV4.

All-wheel drive is standard and is the same electronic on-demand system that one would find under the Hybrid, with a motor on the rear axle that generates 53 horsepower and 89 pound-feet of torque. Although the driveshaft-free arrangement is a boon for efficiency, the system can’t as effectively distribute power from the front to the rear axle.

The Prime’s dual energy source system grants it an additional level of flexibility, and as such, charging speed was not seen as a top priority. A 6.6 kW onboard charger is now standard and can recharge the battery in as little as 2.5 hours but there is no DC-fast charging advantage. For those not looking to use a standard 120-volt outlet, the Prime can be charged in about 12 hours.

The EPA estimates that the Prime can achieve 42 miles on electric power and another 558 miles on gasoline power. When the battery pack runs low, the Prime acts like a traditional hybrid and still earns 38 miles per gallon combined. With a total combined rating of 94 MPGe, the Prime will save about $300 in fuel annually over the hybrid RAV4.

Passenger and Cargo Capacity

The 2023 Toyota RAV4 Prime extends to 181 inches in length and sits 73 inches wide. Inside, it can seat five while rear seat passengers are afforded 37.8 inches of legroom, 39.5 inches of headroom, and 56.4 inches of shoulder room.

The cargo area can pack 33.5 cubic feet of stuff behind the second row and 69.9 cubic feet with the seats folded.

Maximum towing capacity sits at 2,500 pounds.

Toyota RAV4 Prime

Safety Features

All 2023 RAV4 Prime models are equipped with automatic emergency braking with pedestrian detection, lane centering, adaptive cruise control with stop and go, a blind-spot monitor with rear cross-traffic alert, and automatic high beams. The XSE offers front and rear parking sensors with automatic braking as part of a larger option package..

While the 2023 model has not yet been rated, the 2022 RAV4 Prime is an IIHS Top Safety Pick+ with Superior ratings for vehicle-to-vehicle and vehicle-to-pedestrian (daytime) collision avoidance and Good (best) ratings for the headlights. NHTSA has not rated the RAV4 Prime.


An eight-inch multimedia screen now comes standard on Prime SE while Prime XSE is now standard with a 10.5-inch Multimedia display. Wireless Apple CarPlay and Android Auto and SiriusXM are also included as are two 12-volt outlets and five USB ports with two of those allocated for the rear passengers. The XSE also includes a wireless charging pad and an 11-speaker JBL sound system and offers a 120V outlet in the cargo area.

Toyota RAV4 Prime

2023 Toyota RAV4 Prime SE - MSRP From $43,675

The RAV4 Prime SE features black 18-inch wheels, grille inserts, front bumper trim, fender flares, rocker panels, a rear bumper insert, and roof rails, a silver-painted front spoiler, proximity entry, a power tailgate, and acoustic glass for the front windows.

The Prime also includes dual-zone climate control with an enhanced heat pump system for improved cabin heating performance while in EV mode, heated cloth seats with accent stitching that extends to the dash, doors, the leather-wrapped steering wheel, and the center console, an eight-way power driver’s seat, a leather-wrapped steering wheel, a seven-inch driver information display, auto-up windows, and a cargo area tonneau cover.

The Weather & Moonroof Package is $1,665 and includes a heated steering wheel, heated rear seats, a wiper park area deicer, and a sunroof.

2023 Toyota RAV4 Prime XSE - MSRP From $47,545

The premium Prime trim features 19-inch machined wheels with black pockets, a sunroof, synthetic leather seats with cloth inserts, a 12.3-inch digital gauge cluster, an auto-dimming rearview mirror, and blue ambient lighting.

The Weather Package is offered for $815 and the Premium Package with Options is $2,960 and adds a panoramic sunroof, proximity entry on all doors, a hands-free power tailgate, a surround-view monitor, ventilated front seats, driver’s position memory, a digital rearview mirror, and a head-up display.

Compare RAV4 Prime Trims Side-By-Side

CarsDirect Tip

The SE with the Weather & Moonroof Package strikes us as the most practical means to obtain the Prime's sporty and efficient powertrain although the fully loaded XSE still presents a solid value.

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Automotive Editor
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Prices & Deals

Expert Review

  • Impressive all-electric range
  • Surprisingly quick
  • Quiet cabin
  • Front passenger seat is uncomfortable
  • Dull handling
  • Long braking distance
  • Not as roomy as rivals
Expert Rating

Our expert ratings are based on seven comprehensive criteria: quality, safety, comfort, performance, fuel economy, reliability history and value.

You can interpret our ratings in the following way:

: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

: Very Good vehicle. Very good and close to being the best vehicle in its class.

: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

: Poor vehicle. Simply does not deserve to be on the road.

author image
Automotive Editor

Major Tech Upgrade. Toyota has overhauled the 2023 RAV4 Prime’s infotainment system for the new model year. The electrified SUV wasn’t behind competitors in the segment on the tech front, but the 2023 model year sees it gain some far more advanced features that help it further stand out in the small segment.

The RAV4 Prime continues to come with an eight-inch touchscreen, but the system gains wireless Apple CarPlay and Android Auto. Bluetooth, a Wi-Fi hotspot, six audio speakers, and satellite radio will continue to be standard. The standard infotainment system also gets over-the-air updates to always have the latest software. Step up to the XSE trim and the electrified SUV gains a larger 10.2-inch touchscreen and a 12.3-inch digital instrument cluster. Other new tech features for 2023 include Toyota’s Cloud Navigation system, a Wi-Fi hotspot system for up to five devices, and dual Bluetooth connectivity.

The larger touchscreen, massive digital instrument cluster, and more advanced features see the 2023 RAV4 Prime come with far more impressive tech. While upgrading from the SE to the XSE was a tough sell before, the extra tech features make it an easy upgrade to recommend for tech lovers.

Impressive Electrified Performance. While the RAV4 Prime may look like an inconspicuous compact SUV, it’s a jack of all trades. It’s efficient, has a generous amount of all-electric range, and delivers performance that bests the four-cylinder GR Supra. What more could you want?

The RAV4 Prime comes with a 2.4-liter four-cylinder engine that’s paired with two electric motors. The SUV also comes with an 18.1-kWh battery pack. Combined output is rated at 302 horsepower, which doesn’t sound like a lot, but the RAV4 Prime’s electric motors kick in immediately for brisk acceleration off the line. The RAV4 Prime can get to 60 mph in roughly 5.5 seconds – an impressive figure for such an efficient SUV.

Speaking of efficiency, the RAV4 Prime can get up to 38 mpg on gasoline and 94 MPGe when running on electricity. When the battery is fully charged, the RAV4 Prime can travel up to 42 miles on a single charge. That’s one of the longest ranges of any plug-in SUV in the class.

While the RAV4 Prime is quick in a straight line, it’s not the most enjoyable SUV to drive in the class. It has dull handling that doesn’t live up to the peppiness of the electrified powertrain.

Toyota RAV4 Prime

Generous Safety Features. For 2023, the RAV4 Prime receives Toyota’s Safety Sense 2.5+ suite of safety features as standard equipment. The suite includes pedestrian detection, forward collision warning, automatic emergency braking, lane departure warning, lane keeping assist, automatic high-beam assist, traffic sign recognition, and adaptive cruise control. Other standard features include parking sensors, blind spot monitoring, and rear cross-traffic alert.

The 2022 RAV4 Prime earned a Top Safety Pick+ award from the IIHS and we expect the 2023 model to hold onto the award. The few optional features on the SUV include rear automatic emergency braking and a surround-view parking camera.

Roomy, Not Spacious. The RAV4 is on the smaller end of the spectrum in the compact class and the RAV4 Prime loses some interior space to accommodate for the plug-in hybrid powertrain. There’s still plenty of room on the inside for most people and their stuff, but other SUVs offer more interior space.

The RAV4 Prime has 39.5 inches of front and rear headroom and 41 inches of front legroom and 37.8 inches of rear legroom. These figures are down on the Hyundai Tucson PHEV which has 39.5 inches of rear legroom. The RAV4 Prime also loses when it comes to cargo capacity. The SUV has 33.5 cubic feet of cargo space behind the rear seats and a total of 63.2 cubic feet of total cargo space. The Tucson PHEV is much bigger, offering 31.9 cubic feet of cargo space behind the rear seats and a total of 71.8 cubic feet of cargo space.

Final Thoughts. Toyota has all of its bases covered with the RAV4 line. There’s the regular gas-only RAV4, the slightly electrified RAV4 Hybrid, and the extra versatile RAV4 Prime. While the RAV4 Prime brings the best performance, fuel economy, and versatility thanks to its impressive all-electric range, it’s the priciest by a wide margin. Still, for shoppers that need a single vehicle that can do it all, few are as impressive as the 2023 RAV4 Prime.

For comparison, the Hyundai Tucson PHEV is available with high-tech features, has an all-electric range of 33 miles, features a large cabin, and has a striking exterior design. While the Ford Escape PHEV has a dated interior that feels cheap, it can travel up to 37 miles on electricity, a roomy cabin, and strong brakes.

Check prices for the 2023 Toyota RAV4 Prime »

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Specs & Features

Overall Crash Safety Rating
Not Available
Engine - Cylinders/Horsepower/Torque
2.5L I-4 / 177 HP / 165 ft.lbs.
2-spd sequential shift control CVT w/OD
Drive Type
Automatic Full-time All Wheel
Fuel Economy - City/Highway/Combined
40 / 36 / 38 Mpg
Passenger Capacity
Bumper to Bumper Warranty
36 Months / 36,000 Miles
Mechanical Specs
Engine - Cylinders/Horsepower/Torque
2.5L I-4 / 177 HP / 165 ft.lbs.
Drive Type
Automatic Full-time All Wheel
Fuel Economy - City/Hwy/Combined
40 / 36 / 38 Mpg
4-wheel Disc
Front Suspension
Rear Suspension
Independent Multi-link
Spare Tire And Wheel
Compact Aluminum
Fuel Tank
14.5 Gal.
Recommended Fuel Type
Regular Unleaded
Average Cost To Fill Tank
Dimensions & Capabilities
Maximum Cargo Volume
63.2 Cu.ft.
Passenger Volume
101 Cu.ft.
Exterior Length
180.9 "
Exterior Width
73.0 "
Exterior Height
67.0 "
Front Headroom
39.5 " / 37.7 "
Rear Headroom
39.5 " / 37.7 "
Front Legroom
41.0 "
Rear Legroom
37.8 "
Front Shoulder Room
57.8 "
Rear Shoulder Room
56.4 "
Front Hip Room
Rear Hip Room
Curb Weight
4,235 Lbs.
Wheel Base
106 "
Turning Radius
18.1 '
Exterior Features
Door Count
4 Doors
18.0 " Machined W/painted Accents Aluminum
Clearcoat Monotone / Clearcoat Monotone With Decal / Metallic Monotone
Exterior Mirrors
Dual Power Remote Heated
Front Body-colored
Grille Moldings
Black W/chrome Surround
Rear Spoiler
Stainless Steel With Chrome Tailpipe Finish
Interior Features
Passenger Capacity
Seat Trim
Premium Cloth
Front Seat Type
Heated Front Seats
Driver And Front Passenger Heated-cushion, Heated-seatback
Front Driver Seat Direction Controls
(8-way Power)
Front Passenger Seat Direction Controls
Front Armrests
(8-way Power)
Rear Armrests
Rear Seats
60-40 Split-bench
Radio & Infotainment
Siriusxm Am/fm/hd/satellite, Seek-scan
Radio Steering Wheel Controls
Apple Car Play
Android Auto
Bluetooth w/ Hands-Free Connectivity
Convenience Features
Steering Wheel Type
Telescopic Tilt
Climate Control
Automatic Air Conditioning
Cruise Control
With Steering Wheel Controls
Sun Roof
Express Open/close
Rearview Mirror
One Touch Open Window
Front And Rear
Tinted Windows
Vanity Mirrors
Dual Illuminated
Remote Keyless Entry
Keyfob (all Doors)
Power Outlets
Safety Features
Overall Crash Safety Rating
Not Yet Available
Overall Front Crash Safety Rating
Not Yet Available
Overall Side Crash Safety Rating
Not Yet Available
Rollover Crash Safety Rating
Not Yet Available
Front Impact Airbags
Driver And Passenger
Driver Side Impact Airbags
Seat Mounted
Knee Airbag
Passenger Side Impact Airbag
Seat Mounted
Rear Side Airbag
Seatbelt Pretensioners
Front And Rear
Anti-Lock Brakes
4-wheel Anti-lock Brakes (abs)
Forward Collision Warning
Pre-collision System (pcs) W/intersection Support Forward Collision Mitigation W/left Turn Assist
Blind Spot Sensor
Blind Spot Monitor (bsm) Blind Spot
Lane Departure Warning
Lane Departure Alert (lda) W/steering Assist Lane Departure
Autonomous Cruise Control
Lane Tracing Assist (lta) Hands-on Steering Assist
Pedestrian Detection
Pre-collision System With Pedestrian Detection Front Pedestrian Detection Prevention
Driver Attention Alert
Daytime Running Lights
Auto High Beams
Automatic High Beams (ahb) Auto High-beam
Adaptive Headlights
Parking Sensors
Security Systems
Panic Alarm
Ignition Disable
Bumper To Bumper Months Miles
36 Months / 36,000 Miles
Major Components Months
60 Months / 60,000 Miles
Included Maintenance Months
24 Months / 25,000 Miles
Roadside Assistance Months
24 Months / Unlimited Miles
Corrosion Perforation
60 Months / Unlimited Miles
Accessories Months
36 Months / 36,000 Miles

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