2024 Honda Prologue: Model Preview, Pricing, Release Date

Alex Bernstein
Senior Pricing Analyst - September 20, 2021

Model Preview

The Honda Prologue will be the Japanese automaker's next-generation electric vehicle. Although the brand was comparatively slow to adopt EVs, the brand says the Prologue will be an electric SUV that will offer the same ruggedness as its current lineup. The name Prologue is a not-too-subtle hint that the SUV will usher in the brand's future.

This future, according to Honda, will consist of 100% electric car sales by 2040. Last year, the company committed to becoming carbon-neutral by 2050. As a battery-electric vehicle, Honda's new Prologue will undoubtedly face challenges similar to those faced by other makers of EVs such as Tesla, Chevy, Kia, Hyundai, and several other brands.

Range and battery capacity remain an open question at the moment. Today's EVs with the biggest range involve models like the Tesla Model S with up to 405 miles. In terms of SUVs, the Tesla Model X offers up to 360 miles. However, Model X MSRP pricing also approaches $100,000 before factoring in any plug-in rebates and incentives.

So what will be uniquely "Honda" about the company's next EV? That remains to be seen. Unfortunately, Honda hasn't released Prologue photos or specs just yet. Previously, the brand offered the Clarity Electric, a limited-production vehicle available only in California that was quietly discontinued for the 2020 model year in the U.S.

According to a recent announcement about the brand's sales strategy, Honda will limit sales of the Prologue to California and zero-emission states. At least to start. The model will also be available in both Florida and Texas. How long it takes for Prologue sales to expand to the rest of the country remains unclear for the time being.

In terms of incentives, we think it's likely that the Honda Prologue will be eligible for a full $7,500 federal EV tax credit as well as applicable state plug-in rebates. After all, Honda has sold far fewer EVs than most of its competitors. However, we'll need to wait for full details about the vehicle's powertrain and pricing to know for sure.

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Pictured: 2016 Pilot

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