2016 Toyota Prius Officially Priced from $25,035

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - December 1, 2015

Shoppers eagerly awaiting Toyota's redesigned 2016 Prius are in for some big news- pricing has been released. According to official order documents sourced by CarsDirect, the automaker's bestselling hybrid is set to keep its current base price, while adding a modest premium for an all-new Eco variant. Here's what you need to know.

Full pricing unveiled

Like the outgoing generation, the 2016 Prius Two will start at $25,035 including an $835 destination charge. This aligns with our preliminary forecast that Toyota would likely keep the Prius accessible despite a range of improvements compared to the outgoing model.

The new Prius Two Eco model adds a surprisingly modest $500 premium for a base MSRP of $25,535. Toyota estimates the new variant will get 56 mpg in combined city/highway driving, up from 52 mpg on non-Eco versions, thanks in part to weight-saving measures like the omission of a spare tire.

There will be price increases, however. The mid-range Prius Three is set to go up by $485 for a base MSRP of $27,085. Opting for the new Three Touring variant adds $1,850 for a price of $28,935.

The Prius Four gets a more modest $215 increase for a new base price of $29,485. Finally, the new range-topping Four Touring will start at $30,835, $5 less than the previous top-spec Prius Five.

Read our full preview of the 2016 Toyota Prius>>

Our take

With the new Prius set to debut early next year, shoppers clearly have a lot to look forward to. The new car promises to be more efficient, possess greater refinement thanks to an all-new platform, and be a more engaging car to drive.

However, shoppers looking for a deal on the outgoing 2015 model may want to consider taking advantage of a range of attractive offers like a $3,000 rebate, 0% APR for 60 months plus a $1,000 bonus, or a $199 lease for 36 months with $1,999 due at signing. Current offers are set to expire January 4, 2016.

See this month's best green car deals>>

For an easy way to find the best deals, visit the CarsDirect Deals Page for the latest deal-related news and analyses. Browse expert buying advice updated monthly on nearly 300 models for insider insights you'll only find at CarsDirect. Be sure to sign up for email alerts to have the latest deals delivered straight to your inbox.

Offers listed here are based on a resident in Southern California and may be subject to change. Most lease offers are for well-qualified buyers based on available credit and exclude tax, license, title, registration, document fees and insurance. Not all buyers may qualify. Please check with your CarsDirect Trusted Dealer to confirm details and eligibility.

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

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