2018 BMW X2 Priced From $39,395

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - December 15, 2017

With over 40 model variants to choose from, BMW has a lot for luxury shoppers to choose from.

For 2018, the new X2 offers a sharply styled alternative to the X1, 3.2 inches shorter with a coupe-like roof at the lower-priced end of a crowded segment.

Although the vehicle isn't due to arrive until spring, order guides reveal production began in November and that pricing will start just south of $40,000.

Here's a look at where this puts the X2.

Under $40k

At $39,395 ($995 destination charge included), the X2 xDrive28i is $2,500 more than the $36,895 sticker price of an X1 xDrive28i. Next to an X4, it has a $9,200 advantage compared to that vehicle's hefty $47,600 price tag.

For this price, you get the same 228 hp 2.0-liter turbo from the X1, SensaTec seats, 7-speaker audio and 18-inch Y-Spoke alloy wheels. A $2,350 Convenience Package adds power-folding mirrors, a panoramic roof, auto-dimming mirrors, lumbar support and more.

A Driver Assistance Package adds safety tech like lane departure warning, forward collision warning, low-speed emergency braking, adaptive cruise control and more. Oddly, blind spot detection isn't listed as an option.

The Driver Assistance Package is priced at $700 but can add up to $5,650 because it requires selecting options popular with shoppers like the Convenience Package and $2,600 Premium Package.

For something sportier, the $4,650 M SportX Package adds a big dose of M-like flavor.

Along with most of what you'd get with the Convenience Package, you get 19-inch Bicolor wheels, a sport-tuned transmission, M Sport suspension that's 0.4 inches lower, an M steering wheel, unique bodywork and more. Pairing it with the $600 Dynamic Handling Package brings the price to $44,645.

Competitive Analysis

At just under $40,000, a base X2 occupies a rather odd space with no direct competitors. At the low end, the X2 is $3,000 more expensive than a GLA250 4MATIC ($36,395).

Next to an Acura RDX with all-wheel drive ($38,295), the X2 is just $1,100 more expensive. Compared to a Land Rover Discovery Sport SE 4x4, the difference is just $605.

Further upmarket, the X2 is $3,400 less than a Range Rover Evoque SE 4x4 ($42,795). It's also $3,650 less than a GLC300 4MATIC ($43,045) and $8,200 less than the GLC300 Coupe ($47,595).

We suspect the vehicle will likely appeal mostly to X1 shoppers considering something more unique-looking. Having said that, MSRPs can be a lousy way to cross-shop luxury cars.

That's because desirable features can easily bring you to a much higher price point. For example, based on our analysis, simply adding leather to the X2 will turn the $39,395 vehicle into one costing over $43,000 with required options.

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Twitter | Website