2018 F-150 Pricing To Start $270 Higher Than Last Year, Updated Pre-Collision System Adds $1,250

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - May 30, 2017

The 2018 Ford F-150 will be getting meaningful updates when it goes on sale this fall. Apart from some exterior tweaks, the truck will gain a new entry-level V6 and enhancements to improve efficiency. It will also get an updated safety system with stop-and-go capability and pedestrian detection.

Order guides give us a first look at how the updated truck has been priced. So how much will the new V6 cost? Which models will get the updated pre-collision system? And are there hidden discounts for choosing certain configurations? Here's what you need to know.

3.3-liter V6 Pricing

The new 3.3-liter V6 will be standard on XL and XLT trucks and will be paired with a 6-speed transmission. That's as opposed to the 10-speed gearbox that will come with the 2.7-liter and 3.5-liter EcoBoost V6 as well as the 5.0-liter V8. For 2018, all powerplants gain auto stop-start for better fuel economy.

The 3.3-liter F-150 will start at $28,675 with destination for the XL Regular Cab, while the SuperCab and SuperCrew have been priced from $32,760 and $35,215, respectively. Each represents a $270 price increase compared to the outgoing 3.5-liter V6 model.

Power output for the new engine hasn't been published, but Ford expects it to put up numbers similar to the 3.5-liter which comes in at 282 hp with 253 lb-ft of torque. According to spokesperson Jiyan Cadiz, specs for the 3.3-liter will be announced soon.

Unfortunately, details on the new 3.0-liter diesel aren't due to be unveiled until later in the model year. For reference, the 2017 RAM 1500 EcoDiesel starts at $39,290 and is rated at 240 hp and 420 lb-ft. That said, automaker FCA currently faces allegations of emissions control device tampering.

Pre-Collision System Pricing

The F-150 will also benefit from an updated adaptive cruise control system with stop-and-go capability and a pre-collision system with pedestrian detection.

The first allows drivers to set a speed and have the truck keep pace with traffic and come to a stop if necessary. The second offers the ability to help detect and avoid collisions with vehicles and pedestrians.

Although the tech is standard on the F-150 Limited, it's available as a $1,250 option on certain styles. To get it, shoppers will have to opt for a Lariat, King Ranch or Platinum model with a premium Equipment Group.

As the name implies, these are bundles of features that help differentiate the vast array of truck configurations. In this case, you'll have to pick a truck with the "Luxury" group, sometimes referred to by its option code of 502A on the Lariat, 601A on the King Ranch and 701A on the Platinum.

As an example, a 2018 F-150 Lariat 4x2 with Luxury Equipment Group, Technology Package and Adaptive Cruise will start at $50,460. The SuperCrew will start at $52,420. Both reflect $2,000 in built-in discounts you get from pairing Adaptive Cruise with the Technology Package.

In the case of the F-150 Raptor, adaptive cruise control is included with the $1,950 Raptor Technology Package paired with the $9,770 Luxury Equipment Group. Prices are $62,800 for the SuperCab and $65,785 for the SuperCrew.

Hidden Discounts

Like a lot of Ford models, the 2018 F-150 will continue to benefit from special discounts when choosing certain configurations. These are different from normal month-to-month specials, and help the automaker offer greater value on popular configurations.

In a best-case scenario, shoppers will be able to take advantage of up to $2,500 in savings. The best value will be on the XLT with Chrome Appearance Package or Sport Appearance Package ($1,750 discount), Voice-Activated Navigation ($500 discount) and Power Equipment Group ($250 discount).

For the average shopper, these can be pretty difficult to figure out. Or impossible when you consider that the automaker doesn't always do a great job of laying them all out. So here's a breakdown of where the best savings will be for each style.

Truck Style Available Equipment Discounts Total Potential Savings
XL "Mid" Equipment Group 101A ($750) + STX Appearance Package (1,250) $2,000
XLT "Luxury" Equipment Group 302A ($1,750) + Voice-Activated Navigation ($500) + Power Equipment Group ($250) $2,500
Lariat "Luxury" Equipment Group 502A ($1,500) + Technology Package/Adaptive Cruise Control ($500) $2,000
King Ranch "Luxury" Equipment Group 601A ($500) + Chrome Appearance Package ($750) + Technology Package/Adaptive Cruise Control ($500) $1,750
Platinum "Luxury" Equipment Group 701A ($500) $500
Limited None N/A
Raptor None N/A

Note: Discounts like these sometimes change over the course of the year, so be sure to check with your dealer for the latest info.

Our Take

With a wide selection of configurations and advancements in efficiency and safety, the 2018 F-150 is set to offer a compelling choice for truck shoppers later this year.

However, the new F-150 diesel is arguably poised to make headlines as the automaker's answer to competitors like the RAM 1500 and all-new Nissan Titan.

Read our 2018 F-150 Preview »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

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