2018 Toyota RAV4 Adventure Priced From $28,695

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - September 8, 2017

Since its unveiling at the Chicago Auto Show back in February, the 2018 RAV4 Adventure has promised to be the sportiest variant of the RAV4 to date with distinctive flair and some outdoors-friendly features to boot.

Due to arrive this fall, order guides reveal Toyota has priced the Adventure from $28,695, which puts it squarely in the middle of the model's range. So what will you get for the money?

Here's what you need to know.

What You'll Get

Order guides how the RAV4 Adventure will start from $28,695 including a $995 destination charge, or $29,395 for the all-wheel drive variant. That puts it between the XLE and SE in terms of price, $2,200 higher than the XLE but just $1,090 less than the popular SE.

Notable exterior features include a distinctive hood graphic, 0.4" added ground clearance (6.5" total), large fender flares, and black-themed 18-inch wheels, headlight bezels, roof rails, mirrors and badging. The cabin gets a carbon-fiber-look, a leather-wrapped shifter and unique Adventure-badged door sill protectors and all-weather mats.

Outdoor enthusiasts may appreciate the vehicle's 120V outlet mounted in the cargo area and standard tow prep package with upgraded radiator with oil and transmission fluid coolers. With a dealer-installed hitch receiver and wiring harness, Toyota says towing capacity will come in at 2,900 lbs with front-wheel drive and 3,500 lbs with all-wheel drive.

Trailhawk-fighter?

Given its outdoor appeal, the Adventure appears to be aimed at buyers who might be cross-shopping competitors like the popular Jeep Cherokee or a Subaru Crosstrek. In terms of styling, the vehicle has certainly taken a page from the Trailhawk's playbook.

For 2018, the Trailhawk starts at $32,090, a difference of $2,695 compared to the 4x4 Adventure. It offers a special off-road suspension featuring a 1" lift, skid plates, off-road tires, red tow hooks, a special crawl mode for navigating rough terrain and more.

We suspect the Adventure will likely appeal to shoppers looking for more off-road flavor but who are, like most drivers, probably more likely to take one grocery shopping than rock-crawling.

In the RAV4, Toyota offers its own unique reputation for reliability plus an impressive array of standard safety equipment. Will it be a hit? The ingredients are certainly there, but we'll reserve judgment until we take one for a test drive.

Learn more about the 2018 RAV4 »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website