2018 VW Atlas Gets Mid-Year Price Increases

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - January 16, 2018

Despite barely being on the market for six months, the 2018 Atlas is getting a mid-year price increase. The move follows a series of price cuts on the redesigned Tiguan worth up to $2,180.

At the top of the range, order guides reveal the Atlas has inched even closer to $50,000. Factoring recent price cuts on the Tiguan, our analysis reveals the price gap between the two models has been widened to as much as $7,115.

Here's a look at what's changed.

Price Bump

Effective January 3, VW has quietly raised base prices by $250 on the 2018 Atlas. All versions are affected, but our analysis shows there have been no subsequent changes in standard equipment.

The entry-level Atlas 2.0T S now starts at $31,675, up from $31,425 previously. At the other end of the spectrum, the Atlas V6 SEL Premium with 4MOTION now starts at $49,415 before adding-in options.

Mid-year price increases aren't unusual, but the changes come as VW attempts to make the Tiguan more appealing to cross-shoppers with price cuts worth up to $2,180 on certain versions like the SE.

For some shoppers, stepping up from a Tiguan S to an equivalent Atlas may seem more painful.

That's because the Tiguan is now priced $600 lower than before, while the Atlas is $250 more expensive. The Tiguan S currently starts at $25,495, $6,180 less than the Atlas 2.0T S. On paper, that's $850 further apart than before.

Buyers opting for the more popular SE versions will see steeper differences in prices compared to last year. The Atlas 2.0T SE now starts at $34,765, $7,115 more than an equivalent Tiguan with an MSRP of $27,650. Previously, the difference was $4,685.

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website