2018 VW Atlas Gets Mid-Year Price Increases

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - January 16, 2018

Despite barely being on the market for six months, the 2018 Atlas is getting a mid-year price increase. The move follows a series of price cuts on the redesigned Tiguan worth up to $2,180.

At the top of the range, order guides reveal the Atlas has inched even closer to $50,000. Factoring recent price cuts on the Tiguan, our analysis reveals the price gap between the two models has been widened to as much as $7,115.

Here's a look at what's changed.

Price Bump

Effective January 3, VW has quietly raised base prices by $250 on the 2018 Atlas. All versions are affected, but our analysis shows there have been no subsequent changes in standard equipment.

The entry-level Atlas 2.0T S now starts at $31,675, up from $31,425 previously. At the other end of the spectrum, the Atlas V6 SEL Premium with 4MOTION now starts at $49,415 before adding-in options.

Mid-year price increases aren't unusual, but the changes come as VW attempts to make the Tiguan more appealing to cross-shoppers with price cuts worth up to $2,180 on certain versions like the SE.

For some shoppers, stepping up from a Tiguan S to an equivalent Atlas may seem more painful.

That's because the Tiguan is now priced $600 lower than before, while the Atlas is $250 more expensive. The Tiguan S currently starts at $25,495, $6,180 less than the Atlas 2.0T S. On paper, that's $850 further apart than before.

Buyers opting for the more popular SE versions will see steeper differences in prices compared to last year. The Atlas 2.0T SE now starts at $34,765, $7,115 more than an equivalent Tiguan with an MSRP of $27,650. Previously, the difference was $4,685.

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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