Earlier this month, Buick announced that the Regal Sportback would benefit from a luxurious Avenir trim, just like the LaCrosse and Enclave. Now, thanks to order guides that we found, we now know how much the Regal Sportback Avenir will cost when it goes on sale this fall.
As the order guide reveals, the Regal Sportback Avenir will have a starting price tag of $36,195 (all prices include the $925 destination fee). That's a large gap of $10,200 from the base trim that starts at $25,995. Interestingly, unlike some of Buick's other vehicles that have an Avenir trim, the Regal Sportback Avenir won't be the most expensive trim in the lineup. The GS will continue to be the range-topping trim that's priced at $39,995, which is $3,800 more than the new Avenir trim.
In addition to getting some bespoke exterior and interior touches, which include diamond quilt-stitched front seats, 19-inch wheels, a unique grille, and Avenir-scripted sill plates, the Avenir trim also gets some more features as standard over the Essence trim. The Driver Confidence Package I, which is an extra $1,580 on the Essence trim, is standard on the Avenir. It includes wireless charging, lane change alert with blind-spot monitoring, rear cross-traffic alert, rear park assist, auto-leveling headlights, cornering lights, LED headlights, and heated exterior mirrors.
The Regal Sportback Avenir is powered by a 2.0-liter four-cylinder engine that makes 250 horsepower and 265 pound-feet of torque, which is carried over from the majority of the lineup. Front-wheel drive is standard, as is a nine-speed automatic transmission.
The introduction of the Avenir trim is Buick's way of coming out with a luxury-first trim, similar to GMC's Denali. It's also the automaker's attempt at making its luxury vehicles a little more special. Vehicles with an Avenir trim are aimed directly at consumers that want a bespoke Buick.
Only a few other automakers, including Ford and Mazda, have luxurious mid-size sedans. The Ford Fusion Platinum starts at $37,885, while the Mazda6 Signature carries a price tag of $35,645. Both vehicles have similar luxury features as the Regal Sportback Avenir. As expected, Buick's pricing doesn't help the vehicle stand out for being a value-packed option, but puts it in the same ballpark.