2019 Ford F-150 Limited Prices Will Top $72,000

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - September 19, 2018

America's most expensive pickup just got a price increase. For 2019, order guides show the F-150 Limited will start at $68,630 for the 4x2 and $72,055 for the 4x4. Both price tags include a destination fee of $1,495.

These represent a price increase of $5,775 over the current Limited's MSRPs of $62,855 and $66,280. That's about a 9% price hike on both versions, considerably more than what we're used to seeing.

Noteworthy improvements center around a high-output 3.5-liter EcoBoost V6 making 450 hp and 510 lb-ft of torque. That's the same engine that powers the traditionally more performance-oriented F-150 Raptor.

For comparison, the current Limited comes with a 3.5-liter EcoBoost rated at 375 hp and 470 lb-ft, giving the latest version a 75 hp and 40 lb-ft advantage. As before, a 10-speed automatic transmission is standard.

In terms of equipment, the 2019 F-150 Limited basically comes in one form: loaded. Key features include 22-inch polished aluminum wheels, quad-beam LED headlamps, a twin-panel moonroof, power running boards and numerous satin metal accents. A 36 gallon extended range fuel tank is also now standard (tow ratings are not yet listed).

Inside, the truck comes with a unique hand-finished wood trim, a suede headliner, 10-way two-tone heated & ventilated leather seats up front, and heated seats with inflatable safety belts in back. A 10-speaker B&O Play audio system and voice-activated nav system are also standard.

Like all F-150s, the Limited will also come with a pre-collision system with auto emergency braking. The Limited also comes equipped with adaptive cruise control with stop & go capability, auto high beams, blind spot warning and a reverse sensing system.

The truck also comes with the Technology Package, which gets you parking assist, a surround-view camera and a lane-keeping system. The most noteworthy option is the Trailer Tow Package ($995), which includes Pro Trailer Backup Assist, allowing the truck to steer itself along a course you select using a controller knob.

At $72,055, the Limited 4x4 is over $4,400 more expensive than a 2019 GMC Sierra 1500 Denali with its optional 420 hp 6.2-liter V8 and Ultimate Package ($67,640).

It's also almost $8,000 more expensive than a 2019 Silverado 1500 High Country with 6.2-liter V8 and optional High Country Deluxe Package ($64,105), as well as the 2019 RAM 1500 Limited with 5.7-liter 395 hp V8 with eTorque and Level 1 Equipment Group ($64,130).

The Limited has never been cheap, but the truck has clearly entered deeper into luxury car territory. Vehicles like the BMW 7-Series and Mercedes-Benz S-Class start around $85,000 to $90,000 before any sort of options. Given the Limited's impressive capability and ability to haul a family and their stuff in style, we suspect it may remain a compelling choice among those looking for the best of the best among full-size trucks.

But will this year's changes be enough to fend off the latest & greatest from GM and Fiat Chrysler? That remains to be seen.

Learn about the current F-150 on sale now »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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