2019 Ford F-150 Limited Prices Will Top $72,000

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - September 19, 2018

America's most expensive pickup just got a price increase. For 2019, order guides show the F-150 Limited will start at $68,630 for the 4x2 and $72,055 for the 4x4. Both price tags include a destination fee of $1,495.

These represent a price increase of $5,775 over the current Limited's MSRPs of $62,855 and $66,280. That's about a 9% price hike on both versions, considerably more than what we're used to seeing.

Noteworthy improvements center around a high-output 3.5-liter EcoBoost V6 making 450 hp and 510 lb-ft of torque. That's the same engine that powers the traditionally more performance-oriented F-150 Raptor.

For comparison, the current Limited comes with a 3.5-liter EcoBoost rated at 375 hp and 470 lb-ft, giving the latest version a 75 hp and 40 lb-ft advantage. As before, a 10-speed automatic transmission is standard.

In terms of equipment, the 2019 F-150 Limited basically comes in one form: loaded. Key features include 22-inch polished aluminum wheels, quad-beam LED headlamps, a twin-panel moonroof, power running boards and numerous satin metal accents. A 36 gallon extended range fuel tank is also now standard (tow ratings are not yet listed).

Inside, the truck comes with a unique hand-finished wood trim, a suede headliner, 10-way two-tone heated & ventilated leather seats up front, and heated seats with inflatable safety belts in back. A 10-speaker B&O Play audio system and voice-activated nav system are also standard.

Like all F-150s, the Limited will also come with a pre-collision system with auto emergency braking. The Limited also comes equipped with adaptive cruise control with stop & go capability, auto high beams, blind spot warning and a reverse sensing system.

The truck also comes with the Technology Package, which gets you parking assist, a surround-view camera and a lane-keeping system. The most noteworthy option is the Trailer Tow Package ($995), which includes Pro Trailer Backup Assist, allowing the truck to steer itself along a course you select using a controller knob.

At $72,055, the Limited 4x4 is over $4,400 more expensive than a 2019 GMC Sierra 1500 Denali with its optional 420 hp 6.2-liter V8 and Ultimate Package ($67,640).

It's also almost $8,000 more expensive than a 2019 Silverado 1500 High Country with 6.2-liter V8 and optional High Country Deluxe Package ($64,105), as well as the 2019 RAM 1500 Limited with 5.7-liter 395 hp V8 with eTorque and Level 1 Equipment Group ($64,130).

The Limited has never been cheap, but the truck has clearly entered deeper into luxury car territory. Vehicles like the BMW 7-Series and Mercedes-Benz S-Class start around $85,000 to $90,000 before any sort of options. Given the Limited's impressive capability and ability to haul a family and their stuff in style, we suspect it may remain a compelling choice among those looking for the best of the best among full-size trucks.

But will this year's changes be enough to fend off the latest & greatest from GM and Fiat Chrysler? That remains to be seen.

Learn about the current F-150 on sale now »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website