2019 Kia Sportage LX Loses Key Safety Features

By

Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

, Senior Pricing Analyst - June 12, 2018

Newer models typically get more features, not less. Oddly enough, this won't be the case with the 2019 Kia Sportage LX. That's because the bargain-priced trim is losing the ability to add blind spot warning and auto emergency braking.

Although the LX will continue to be able to boast a low price on paper, its appeal could be dampened by the fact that the price point at which you can add those features will be going up by over $5,000 compared to the previous year.

Here's what you need to know.

Fewer Entry-Level Options

Order guides show the 2019 Sportage LX will start at $24,745 including destination, $155 more than the current MSRP of $24,590. That may not sound so bad, but a change in packaging could force some buyers to spend a lot more.

That's because Kia has decided to remove the ability to add the LX Technology Package. Currently, it's a $1,300 option that gets you blind spot detection, lane departure warning, auto emergency braking and more.

For 2019, that choice no longer exists. Instead, buyers will have to opt for an EX, which carries a starting price of $27,595 and comes with features like fog lights, leather and blind spot detection standard.

Even then, opting for auto emergency braking requires adding the EX Technology Package ($2,900) and EX Premium Package ($1,700). As a result, a Sportage with auto emergency braking will set you back $32,195.

To put that in perspective, a 2018 Sportage LX with Technology Package starts at $27,090. That essentially means the price point for a Sportage equipped with emergency braking has risen by over $5,105.

To some buyers, it may sound preposterous that Kia has decided to remove blind spot warning as an option in the LX, something our review found worthwhile given the vehicle's large blind spots.

Others may be wondering how a brand known for offering value can expect them to shell out $32,000 for a feature that comes at no extra cost in a Toyota RAV4 for under $26,000.

To be fair, some automakers bundle features based on anticipated "take rates."

For example, around the time the latest CR-V was introduced, Honda said around 75% of customers chose an EX trim or higher. As a result, those were the only styles offered with Honda Sensing and a more potent engine.

However, Kia's rationale appears to not be as clear-cut. According to a bulletin sent to dealers, the brand says it expects the LX to continue to account for around 59% of Sportage sales.

Those thinking in terms of affordability and value may conclude that there are better alternatives available to get those important safety features.

Editor's Note: 2018 Sportage pictured

Learn about the 2018 Sportage on sale now »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

Privacy Policy|Terms of Use|Cookie Policy|Disclaimer
COPYRIGHT 1999-2019 MH Sub I, LLC dba CarsDirect.com