2019 Lincoln Continental Prices Rising Up To $4,925

Dismal sales aren't stopping Lincoln from raising prices on the Continental sedan for 2019. Order guides reveal buyers will be in for price increases of almost $5,000 depending on trim.

Fortunately, the brand's flagship sedan will also be getting some important features like standard auto emergency braking and may equate to a better value.

Here's what you need to know.

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At the entry level, the 2019 Continental will start at $47,140 including destination, $985 more than last year's MSRP of $46,155. However, buyers will get a slew of features that may make the car well worth the extra money.

For 2019, all Continentals will come with adaptive cruise control plus Lincoln Co-Pilot360, a bundle of assistance features that includes auto emergency braking, a lane-keeping system, a blind spot monitor and more.

Previously, auto emergency braking required choosing the more expensive Select trim and adding the Technology Package for an MSRP of $56,830. As a result, the feature's price point has effectively been lowered over $9,600.

Next up, the 2019 Continental Select has been priced from $50,940, $1,830 more than the previous year. Here, there appears to be no discernible change in equipment other than the above driver assist features.

The well-equipped Reserve will start at $60,705, $4,925 more than last year's MSRP of $55,780. Here, the car will now come with the Technology Package (a $4,215 option last year), Climate Package ($850) and 13-speaker Revel audio.

As a result, buyers will get tech like a 360-degree camera, head-up display and park assist standard. The Climate Package adds things like heated rear seats, a heated steering wheel and windshield wiper deicer.

At the top of the range, the swanky Black Label will start at $71,040, $4,630 more than last year. Here, buyers will now get the Technology Package (previously $4,215) plus Lincoln's 30-way seats ($1,500) standard.

Given how expensive the competition is, the changes could boost the Continental's appeal. The cheapest 2019 BMW 7-Series starts at $84,645, but comparable safety features bring the price over $87,000.

But will the changes actually move the needle in terms of sales? Last month, the brand sold just 573 Continentals, making it one of Lincoln's slowest-selling models. Through July, sales were down nearly 30% versus 2017.

Lincoln has increasingly been adding features for 2019. The 2019 MKZ will soon gain Lincoln Co-Pilot360 as well. The 2019 Navigator will get more luxury and tech features, but at the cost of price increases of up to $3,500.

2017 Continental pictured

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