2019 Toyota Prius c Prices Increasing Up To $900

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - August 8, 2018

America's cheapest hybrid, the Toyota Prius c, is getting a price increase. That's not the only thing that's changing for the 2019 model year, as order guides reveal the Prius c lineup is getting cut in half and will be sold under new names.

The current Prius c is available in four trims: One, Two, Three, and Four. The most affordable option, the Prius c One costs $21,550, including the $920 destination charge. For 2019, the Prius c will be available in only two trims: L and LE. The L trim will cost $22,450, which is a $900 increase from the current entry-level One trim.

Despite the name change, the L trim has a lot of the same features as the old One trim, but adds cruise control, 60/40-split fold down rear seats, and a pre-collision system with pedestrian detection.

The LE trim is priced at $23,875 and takes the Three's spot in the lineup. The new LE trim is only $100 more than the old Three's price tag, which starts at $23,775. Over the old trim, the new one comes with a smart key system with push-button start, satellite radio, an Entune premium audio system with six speakers, and more.

Toyota Prius C

The last change is the addition of a new paint scheme that's called Blizzard Pearl, which replaces one called Moonglow.

There aren't a lot of subcompact hybrids on the market, which is why the Prius c will continue to be the most affordable hybrid on the market. The Hyundai Ioniq Hybrid starts at $23,085, the Kia Niro has a starting price of $24,280, the Honda Insight is priced at $23,725, and the Ford C-Max carries a price tag of $24,995. We can't forget about the regular Prius, either, which costs $24,395. Even with the $900 price difference, the Prius c is still $635 less than the most affordable competitor.

According to Good Car Bad Car, sales for the Prius c haven't been very good for 2018. Last year, Toyota sold 5,601 units of the Prius c from January to April. During the same period in 2018, Toyota has only sold 3,055 units. The $900 increase in price probably won't help the hybrid's cause.

There are a few reasons why the Prius c may not be selling that well. The first and most obvious thing is its size. The majority of consumers in the US are looking to trade in their sedans and compact vehicles for a crossover or SUV. The subcompact Prius c is probably seen as being too small.

The second issue with the Prius c is its fuel economy. The vehicle is rated by the EPA to get up to 48 miles per gallon city, 43 mpg highway, and 46 combined. The Ioniq Hybrid Blue is much more fuel efficient with ratings of 57/59/58 mpg (city/highway/combined). Even the larger Prius Eco is more fuel efficient with ratings of 58/53/56 mpg.

With the changes to the Prius c, we're expecting Toyota to make similar alterations to the regular Prius lineup later this year, but we don't have confirmation of that yet.

Editor's Note: 2018 Prius c pictured

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter | Website