2020 Ford EcoSport Still Won't Come With Auto Emergency Braking

By

Automotive Editor

Anthony Alaniz is an award-winning journalist living in southeast Michigan. His professional writing career spans nearly a decade, ranging from writing for the local newspaper to Autoweek and Motor1. When he's not writing about cars, he covers the horror film genre at Modernhorrors.com.

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, Automotive Editor - June 12, 2019

It's a features Ford's competitors offer.

In the crowded compact crossover market, buyers search for the best deal, which means comparing features between competitors. Shoppers interested in the Ford EcoSport will be disappointed to learn the 2019 model carries over mostly unchanged for the 2020 model year. One feature missing from the 2019 model was auto emergency braking. That same feature is missing for 2020 even as many of its competitors offer it as either a standard or optional feature.

The move to not include it makes little sense when many consumers expect the safety technology to at least be an available option. Competitors such as the Mazda CX-3, Toyota C-HR, and Nissan Kicks all future auto emergency braking as a standard feature. Hyundai and Honda offer the tech as an available option on the Kona and HR-V, respectively.

What could save Ford is the 2020 EcoSport's price. While Ford has yet to confirm pricing next year's model, the 2019 model sat mid-pack in terms of cost with the Mazda CX-3 and Chevrolet Trax commanding a slightly higher price.

Ford EcoSport

One reason Ford may not offer the technology is due to the EcoSport's age. While the crossover is new in the U.S., the nameplate has been around since the 2004 model year with the current-generation car debuting in other markets in 2013. Ford didn't bring the vehicle to the U.S. until 2017.

It's an old platform criticized for its dated driving characteristics, styling, and interior. Ford is likely waiting to debut the third-generation EcoSport to offer auto emergency braking and a slew of other safety features. It's likely that adding the technology now, essentially retrofitting the EcoSport to accommodate auto emergency braking, has yet to make financial sense for the company.

However, there is no news as to when the next-generation EcoSport will arrive, so customers wanting auto emergency braking will have to do without when buying a 2020 Ford EcoSport.

Learn more about the EcoSport »

, Automotive Editor

Anthony Alaniz is an award-winning journalist living in southeast Michigan. His professional writing career spans nearly a decade, ranging from writing for the local newspaper to Autoweek and Motor1. When he's not writing about cars, he covers the horror film genre at Modernhorrors.com.

Follow On: Twitter | Website

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