2020 Ford Expedition Will Bring Back The King Ranch Edition

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - August 9, 2019

The 2020 Ford Expedition will bring back a familiar name later this year with the return of the King Ranch edition. The rugged-theme trim was last sold in 2017, prior to the model's last big redesign. Order guides show it will be positioned between the Limited and Platinum grades with a starting price of $74,290 with destination.

Available in both the Expedition and Expedition Max, standard equipment for the King Ranch will closely line up with features in the Expedition Limited with Equipment Group 302A. That means it'll come with things like a panoramic roof, LED lights, enhanced park assist, and more.

Like all Expeditions, the King Ranch will gain Ford Co-Pilot360, which gets you driver-assist features like auto emergency braking, blind spot warning, lane-departure warning, and automatic high beams. Engine choices are unchanged with a 3.5-liter EcoBoost V6 under the hood paired with a 10-speed automatic.

In terms of exterior looks, the King Ranch's distinguishing features will likely be the Stone Gray trim on its bumpers, power running boards, and roof rails. You'll also find the King Ranch logo emblazoned on all three rows of seats, the floor mats and brushed aluminum scuff plates.

You'll even find them on the center caps of the massive 22-inch 6-spoke painted machined-face aluminum wheels with "Dark Tarnish-Painted Pockets."

The cabin of the King Ranch will feature Del Rio leather on every seat, as well as on interior door trim, the armrests, steering wheel, and center console. Other distinguishing features include a standard 360-degree camera with split-view, as well as power-folding side mirrors with painted caps in Stone Gray.

At $74,290, the King Ranch will be just over $3,500 more expensive than a 2020 Expedition Limited with Equipment Group 302A, which could make it an appealing upgrade for some buyers. Adding all-wheel-drive brings the price to $77,420. The King Ranch Max starts at $76,985, or $80,110 with all-wheel-drive.

At the top of the range, that puts the King Ranch 4x4 just $1,395 shy of the Platinum Expedition MAX ($81,505 for the 4x4). Just to put this in perspective, a 2019 Lincoln Navigator Select starts at $78,850, or $82,050 for the larger L version before the cost of optional equipment.

Will the new version be a hit? That remains to be seen. Given that consumers appear to have expressed an appetite for well-equipped trucks and SUVs, the move shouldn't be surprising. For now, it appears the brand is banking on a name that's well-known among Ford enthusiasts.

Expect full official info and photos to come later this year.

Learn about the current Expedition on sale now »

UPDATE: On September 25, Ford officially released photos of the Expedition King Ranch. We've updated the article accordingly.

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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