When Genesis decided to be a luxury spinoff of Hyundai, the first vehicle the automaker launched was the G90. Now with crossovers and SUVs taking over, Genesis thinks it’s the perfect time to woe consumers back to the large luxury sedan segment with the majorly refreshed 2020 G90. Now, thanks to an issued order guide, we know how much the sedan will cost.
The G90 will be available in two trims: 3.3T Premium and 5.0 Ultimate. The 3.3T Premium will start at $73,195, which includes the $995 destination fee, while the 5.0 Ultimate is priced at $76,695. If you want all-wheel drive that’s an extra $2,500 for both trims. With the all-wheel-drive system, the G90 5.0 Ultimate nearly gets to $80,000, making it the most expensive Genesis yet.
Compared to last year’s model, the G90 3.3T Premium is $2,850 more expensive than the previous base model. The 5.0 Ultimate trim sees an increase of $1,850 compared to last year. The sedan, though, has been thoroughly reworked to justify the higher price tag.
The most significant change occurs on the outside where the G90 has Genesis’ new “Athletic Elegance design language,” which is a much more in-your-face motif. The engines, though, remain the same, as power still comes from either a 365-horsepower twin-turbocharged 3.3-liter V6 or a 5.0-liter V8 that makes 420 hp. The G90 still uses an eight-speed automatic transmission, too.
Where things have really been updated are on the inside, where the G90 has more tech. There’s a standard 12.3-inch touchscreen that has Apple CarPlay and Android Auto as standard. The sedan is the first Genesis to get over-the-air updates, too. There are more standard driver-assist features, which include rear cross traffic alert, forward collision warning, lane keep assist, and Safe Exit Assist, which warns of oncoming traffic if the door is open. Genesis’ Highway Driving Assist system, which combines adaptive cruise control and lane keep assist to be a semi-autonomous system that can handle the majority of driving on the highway or in bumper-to-bumper traffic, is also standard.
With all of the new technology and the new striking design, the G90 is well worth the extra money. If there’s anything holding the 2020 G90 back, it’s the Genesis badge. The G90 continues to compete in the large luxury sedan segment, which is dominated by German brands – Audi, Mercedes-Benz, and BMW all come to mind. When it comes to those competitors, they immediately have a leg up on the G90 thanks to badge recognition.
Despite the increase in pricing, the G90 still puts value first. The new G90 is more affordable than the Audi A8 ($86,195), BMW 7 Series ($87,445), Mercedes-Benz S-Class ($95,245), and Lexus LS ($76,475). In addition to the lower starting price tag, the G90 also comes fully packed to the gills with features, while those competitors still continue to charge extra for things that are standard on the Genesis.
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