2020 Highlander Pricing Increases By $2,770

By

Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

, Automotive Editor - December 13, 2019

Consumers just can't get enough of three-row crossovers at the moment. The Toyota Highlander has always been a popular model, but the Japanese automaker thought the 2020 model year was a good time to update the SUV. The last time it did that was back in 2014. With the complete overhaul comes a higher starting price tag that increases by $2,770.

Pricing for the 2020 Highlander starts at $35,720 including destination for the all-new L trim. Last year’s entry-level LE trim, carried a starting price of $32,890. There are a few catches with the price increase, though. For one, destination has increased to $1,120, up from $1,060. The new L trim also comes with the V6 engine as standard, while the 2019 LE trim came with a 2.7-liter four-cylinder engine as standard. Comparing the new L trim with a V6-equipped LE trim reveals a price difference of just $780.

The 2020 Highlander L brings more than just a standard V6 engine. It comes with an 8-inch touchscreen, Apple CarPlay, Android Auto, 18-inch wheels, LED exterior lights, tri-zone climate control, and Toyota Safety Sense 2.0. Last year, the Highlander LE came with a 6.1-inch touchscreen, halogen headlights, non-climate control air conditioning, and Toyota Safety Sense P. So the new L trim may be at the bottom of the totem pole, but it comes with more than before for a reasonable price, when you compare apples to apples.

Toyota Highlander

There are numerous three-row crossovers on the market, but compared to some of the more popular options on the road, the Highlander has a higher starting price. The 2020 Highlander is more expensive than the Honda Pilot ($32,645), Chevrolet Traverse ($30,995), Kia Telluride ($32,785), and Hyundai Palisade ($31,550). Three of those competitors come with V6 engines, too.

With the increase in pricing, the Highlander is one of the pricier three-row crossovers on the market. The change also affects the top of the range, as the Highlander Platinum trim costs $47,970.

Toyota also announced pricing for the Highlander Hybrid. Unlike before, the Highlander Hybrid comes with a 2.5-liter four-cylinder engine with two electric motors instead of a 3.5-liter V6 with an electric motor. Front-wheel drive is also now available for the hybrid version of the SUV. The changes result in a reasonable uptick in pricing, as the Highlander Hybrid LE starts at $39,320. Last year, the hybrid model cost $38,580.

While we’re still waiting on fuel economy figures for the Highlander Hybrid from the EPA, we think the modest increase in pricing for the updated powertrain with front-wheel drive should make the model more appealing. When it comes to pricing, the Highlander Hybrid is much cheaper than other three-row hybrid SUVs. The Acura MDX Sport Hybrid costs $53,895 and the Ford Explorer Hybrid starts at $53,475.

The 2020 Highlander will go on sale before 2019 comes to an end, while the Highlander Hybrid will arrive at dealerships in February.

Learn more about the 2020 Highlander »

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

Privacy Policy|Do Not Sell My Personal Information|Terms of Use|Cookie Policy|Disclaimer
COPYRIGHT 1999-2020 MH Sub I, LLC dba CarsDirect.com