2020 Toyota RAV4 TRD Off-Road Priced From $36,300

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - October 3, 2019

The 2020 Toyota RAV4 will soon get a TRD Off-Road variant promising an extra dose of trail-inspired styling. However, like most TRD models, the latest order guide shows the model will come with a premium price tag — $36,300 after a destination charge of $1,120.

At that price, the TRD Off-Road will be $9,330 more expensive than the base RAV4 LE ($26,970) and $2,225 pricier than the RAV4 Adventure ($34,075). That said, the most expensive RAV4 will continue to be the Limited trim at $36,900 when equipped with all-wheel-drive.

Only offered with all-wheel-drive, the TRD builds on features from the Adventure grade and adds a beefier suspension that Toyota says has been tuned with a focus on off-road driving. The model also gets Falken Wildpeak all-terrain tires with 18-inch matte-black TRD alloy wheels.

As far as styling, the TRD Off-Road will come with dark gray front & rear lower fascia plus a TRD-exclusive two-tone color combo of Magnetic Gray Metallic with an Ice Edge roof (pictured). Other colors include Ruby Flare Pearl, Super White, Midnight Black, and Lunar Rock (the last two can be paired with the Ice Edge roof).

Inside, the model will feature red contrast stitching, unique trim, and front headrests emblazoned with the TRD logo. TRD-branded all-weather floormats and a matching rear cargo mat complete the look. But will the RAV4 TRD Off-Road really be worth it? That depends.

If you're looking for a RAV4 with a bit more ruggedness than the Adventure model, the TRD could be an appealing upgrade. That said, both come with the same 203-horsepower 4-cylinder engine and a maximum tow rating of 3,500 lbs.

At $36,300, the TRD is just $300 more expensive than a Jeep Cherokee Trailhawk ($36,000 for 2020). Apart from a reputation for reliability, Toyota also offers advanced safety features like automatic emergency braking as standard equipment. The same tech in a Trailhawk easily bumps the price north of $40,000.

Learn more about the 2020 RAV4 »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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