2020 Toyota Yaris Hatchback Gets Same Price As Yaris Sedan

By

Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

, Senior Pricing Analyst - July 31, 2019

Although cars offered as either a sedan or hatchback typically have different prices, Toyota plans to take a different approach with the 2020 Yaris Hatchback once it goes on sale. Unlike the previous generation, the car will have the exact same pricing as the Yaris Sedan.

Toyota's latest order guide reveals that pricing for the 2020 LE Hatchback will start at $18,705 with destination and $19,705 when stepping up to the XLE trim. Those are the exact same prices as the LE and XLE versions of the sedan with 6-speed automatic transmission.

The company's rationale is surprisingly straightforward.

According to Toyota spokesperson Zachary Reed, "since the LE and XLE trims have shared spec across the two body styles, there isn’t a reason to justify differentiated pricing." Reed adds that "Toyota allows the customer to pick their preference for their needs and lifestyle without arbitrary added cost."

After the last generation was discontinued following the 2018 model year, the hatchback saw a roughly 6-month hiatus and returns on the same Mazda-derived platform as the sedan. The hatch offers 15.9 cu. ft. of trunk space (2.4 cu. ft. more than the sedan) and the same estimated fuel economy of up to 40 mpg highway.

Both versions feature the same 106 hp four-cylinder engine and value-oriented features in the LE trim like 16-inch alloy wheels, keyless entry, a low-speed pre-collision system, and a touchscreen audio system that supports Apple CarPlay & Android Auto.

At $18,705, our analysis finds that pricing for the Yaris LE Hatchback is set to compete head-to-head with the CVT-equipped 2019 Honda Fit LX with Honda Sensing ($18,920) as well as the 2019 Kia Rio S Hatchback with Technology Package ($18,215).

While those looking for versatility will be tempted by the Yaris Hatchback, it's also worth remembering that the sedan will still have a lower base price because you'll still be able to buy one in the entry-level L trim at $16,605 with a 6-speed manual or $17,705 with an automatic.

Fans of manual transmissions should also be aware that the only way to get one will be by choosing the sedan, and only in an L or LE. Cheap manual hatchbacks are difficult to find, and the next step up from Toyota is the Corolla SE Hatchback (currently $21,070 with a manual).

Learn more about the new Yaris Hatchback »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

Privacy Policy|Terms of Use|Cookie Policy|Disclaimer
COPYRIGHT 1999-2019 MH Sub I, LLC dba CarsDirect.com