2021 Ford Bronco Pricing Starts Under $30,000

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - July 14, 2020

There’s a lot to cover with the 2021 Ford Bronco, but one of the major things is pricing. While it certainly looks like Ford built a capable, attractive, high-tech off-roading machine, it won’t mean much if its priced radically. Luckily for consumers, there’s good news, because the entry-level, two-door Bronco starts at under $30,000.

The 2021 Bronco Base with two doors will start at $29,995 (prices include destination). Going with a four-door model raises the price to $34,695. Those prices line up competitively with the Jeep Wrangler Sport that starts at $29,790 for the two-door model and $33,290 for the four-door variant. Beyond pricing, the two vehicles also compare competitively when it comes to standard features.

The Bronco Base is a simple off-roader with manual climate control, remote keyless access, push-button start, an 8-inch instrument cluster display, cloth upholstery, six-way manually adjustable front seats, a six-speaker audio system, an 8-inch touchscreen, and Ford’s SYNC 4 system. Removable doors, a removable roof, 16-inch steel wheels, and heated exterior mirrors are standard on the outside.

As far as the powertrain goes, the Base trim comes with a turbocharged 2.3-liter four-cylinder engine that produces 270 horsepower. A seven-speed manual transmission is standard with the base engine, as are a part-time four-wheel-drive and a terrain management system with five G.O.A.T modes. A 10-speed automatic transmission is available.

Ford Bronco

Compared to the base Wrangler Sport, the Bronco Base holds up pretty well. The Wrangler Sport has a major power advantage. The base engine is a 3.6-liter V6 that’s rated at 285 horsepower. The rest of the Wrangler Sport isn’t nearly as nice as the Bronco Base, though, as standard features on the Jeep include a 5-inch display, manual windows, manual door locks, a 3.5-inch instrument cluster display, Uconnect 3, a six-way manually adjustable driver’s seat, and 17-inch wheels. A manual transmission and a four-wheel-drive system are also included with the Wrangler Sport.

At the moment, there’s only one available package for the Bronco Base: the Sasquatch Package. It’s a must-have for any consumers that expect to go off-roading with their Bronco. The package adds 35-inch tires, a 4.7 final drive ratio, high-clearance fender flares, locking differentials, Bilstein monotube shocks, and 17-inch wheels. Consumers looking for a simple off-roader, the Base trim with the available Sasquatch Package is an attractive proposition.

Pricing for the Bronco goes up radically as you go higher up the trim levels. The Big Bend costs $34,880, Black Diamond starts at $37,545, Outer Banks costs $40,450, Badlands costs $43,590, Wildtrak carries a starting price tag of $50,370, and First Edition, which is sold out, is priced at $60,800.

If you’re looking for the best value option, that’s probably the Black Diamond trim with comes with 32-inch tires, 17-inch black wheels, heavy-duty bumpers, seven driving modes, LED fog lights, a rubberized washout floor, vinyl upholstery, overhead auxiliary switches, and six G.O.A.T modes. The Sasquatch Package is available on the Black Diamond trim, as is the Mid Package that brings Ford Co-Pilot360, dual-zone climate control, an auto-dimming rearview mirror, heated front seats, and rear parking sensors.

Like other available off-roaders, there are plenty of trims and available packages to choose from. Prices can rise rapidly with just a few packages, so, like with any other vehicle, it’s best to start lower down the lineup and add packages instead of going straight to the top.

Learn more about the 2021 Ford Bronco »

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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