Ask Mercedes: Daimler Launches Online Chatbot To Help Customers

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Automotive Editor

Anthony Alaniz is an award-winning journalist living in southeast Michigan. His professional writing career spans nearly a decade, ranging from writing for the local newspaper to Autoweek and Motor1. When he's not writing about cars, he covers the horror film genre at Modernhorrors.com.


, Automotive Editor - November 9, 2017

Ask Mercedes app is designed to answer customer questions day or night.

Mercedes-Benz's parent company, Daimler AG, is introducing an innovative new customer service feature that aims to remove some of the human element from the ownership experience.

Daimler’s new Ask Mercedes application is a chatbot program designed to allow current and potential Mercedes-Benz customers to interact with various Daimler services day or night, and regardless of whether they're driving their cars or sitting at home.

“Ask Mercedes is a new cognitive assistant available anytime to support customers in exploring all the functions of their Mercedes-Benz vehicles,” said Chief Digital Officer Sabine Scheunert Tuesday during a presentation at the Web Summit conference in Lisbon, according to Reuters.

A chatbot is a computer program designed to simulate a conversation with a human user by responding to questions in a conversational approach. Chatbots try to mimic human responses. Customers interact with the app via voice-activated commands or text-based chat. All this happens without interacting with another human.

The application combines various Daimler chatbot projects from other platforms such as Google and Facebook into a single application, which can be installed on the latest Mercedes-Benz model or downloaded to a smartphone.

Several markets will receive the Ask Mercedes app, which will be available in several different languages. Eventually, the app will be available globally. However, Daimler did not lay out a timeline as to when or where the app will be available.

, Automotive Editor

Anthony Alaniz is an award-winning journalist living in southeast Michigan. His professional writing career spans nearly a decade, ranging from writing for the local newspaper to Autoweek and Motor1. When he's not writing about cars, he covers the horror film genre at Modernhorrors.com.