BMW Testing Subscription Service In Tennessee

By

Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter | Website

, Automotive Editor - April 3, 2018

Before the end of March, Bloomberg reported that BMW would come out with a car-subscription service in Nashville, Tennessee. “Access by BMW,” as the service is aptly called, officially launched yesterday, April 2, at one of the brand's dealerships in the city. The move makes BMW the latest automaker to offer consumers with an alternative to leasing or purchasing a vehicle.

Access by BMW, as the Bloomberg reported in March, will be similar to other subscription programs. While that's not really surprising, BMW's decision to settle on Nashville as the location of its program is. Cadillac's Book subscription service is only available in Los Angeles, Dallas, and New York – the latter is where the brand set up shop. Porsche has its Passport service in Atlanta where its headquarters are located.

Volvo is one of the few automakers that offers its program, Care by Volvo, nationwide. Mercedes-Benz is rumored to be working on a subscription service of its own that should also be widely available, as well.

So far, automakers have set up programs in locations that are either close to their headquarters or in major cities where their cars are popular. Offering an automobile subscription service in Nissan's backyard is at the very least an odd play on BMW's part – we'd have to believe something in Woodcliff Lake, New Jersey (where the company's US headquarters sit) or in Spartanburg, South Carolina (where it has a major factory) might make more sense.

Besides knowing that Access by BMW will be offered in Tennessee, there's not a lot of information on the program. By offering the service, BMW is trying to reach out to those that would rather use a ride-sharing service like Uber or Lyft instead of owning a vehicle.

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter | Website