Cadillac Super Cruise Will Cost $25 Per Month After Free Trial

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - September 23, 2020

Cadillac dropped a bombshell when it announced that its Super Cruise system was actually subscription-based and not part of a pricey one-time package. Owners of vehicles equipped with Super Cruise get three years for free before requiring to pay an unknown amount of money to use the system. Early adopters that purchased a 2018 CT6 with Super Cruise are getting an additional year for free, since Cadillac pretty much surprised everyone with the news. Autoblog, speaking with a Cadillac spokesperson, found out exactly how much the system costs after the trial period is over – $25 a month.

On paper, $25 a month doesn’t sound all that bad. That’s like five cups of Starbucks coffee. That’s just for Super Cruise on its own. For consumers that want to bundle OnStar and Cadillac’s Connected Services programs together, Super Cruise then costs an extra $15 per month on top of the associated costs of those bundles. Numerous OnStar bundles are available and range in pricing from $15 a month to $44.99 a month.

The spokesperson added, “The Super Cruise plan enables the map updates and precise GPS corrections required for Super Cruise to function, and also connects the vehicle to an OnStar Emergency advisor in a case where a driver is non-responsive to escalating alerts.”

Cadillac Escalade

Cadillac claims that Super Cruise was always going to be available through a subscription plan and was in the fine print when CT6 owners purchased their vehicles in 2018. Unfortunately, the fine print was really small, as the news caught a lot of people off-guard. Hence the decision to give owners of 2018 CT6 models with an extra year of service for free.

Consumers that choose not to pay the monthly fee for Super Cruise will still retain adaptive cruise control and lane-center assist. The actual Super Cruise system, which acts as a hands-free driving-assist feature on mapped highways, won’t be available. For the majority of consumers, the $25 a month payment for Super Cruise won’t be worth it. You really have to rack up a lot of highway miles to get any benefit from Super Cruise. Plus, Super Cruise isn’t available on every highway, though Cadillac’s most recent claim is that the system can be used on more than 200,000 miles of freeways in the U.S. and Canada.

Since no other automaker currently has a Super Cruise system on the market, it’s impossible to say if it’s expensive. We will say, though, that charging consumers a one-time fee to add the tech to their vehicle and then charging them a monthly fee seems extravagant. Reports indicate that Super Cruise will cost between $2,500 and $6,150 on the 2021 Escalade. For that much money, one would expect Super Cruise to just be included. It’s kind of like Apple charging you for the laptop and then requiring you to pay a monthly fee just to use it. Something about it doesn’t seem right, but at least the monthly payment’s not overly extravagant.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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