Fastest Selling Cars Amid COVID-19

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - August 5, 2020

The COVID-19 pandemic caused new and used car sales to tank, but things are slowly getting back to normal. Even during the pandemic, consumers still purchased cars. iSeeCars put together a list of the fastest-selling used and new vehicles based on how many days, on average, a respective vehicle took to sell. Unsurprisingly, a lot of the best-selling new vehicles were SUVs.

The top five best-selling vehicles according to iSeeCars from November 2019 through June 2020 are the Chevrolet Trailblazer, Kia Telluride, Kia Seltos, Honda CR-V Hybrid, and Hyundai Palisade. On average, it took only 19 days for dealers to sell the Trailblazer, which is far below the average of 96.9 days for new cars between March and June. It’s even lower than the pre-COVID 19 average of 57.8 days.

It’s surprising to see the Trailblazer at the top of the list. The subcompact SUV is all-new for the 2021 model year and brings Chevrolet’s historic nameplate back in a much different vehicle. The subcompact is manufactured in South Korea and was brought in limited quantity to the U.S. for its first model year. Despite these things, the SUV’s sharp design and an affordable price tag that starts below $20,000 drew consumers in.

We’re certainly not surprised to see the Kia Telluride and Hyundai Palisade in the top five. It took 25.7 days to sell the Telluride and 39 days to move the Palisade. These SUVs were immediate hits the second they went on sale in the U.S. The Telluride has been especially popular, as the SUV was nearly impossible to find on dealer lots earlier this year and was even subject to price mark-ups.

Kia Telluride

iSeeCars’ fastest-selling used vehicles list is slightly different from the one for news cars. For one thing, there aren’t as many SUVs. The top five models include the Tesla Model 3, BMW X6, Subaru BRZ, Toyota Yaris, and Honda Civic. On average, it took just 29.3 days to sell the Model 3 and 47.4 days to sell the Civic. For used vehicles, the average time it took to sell a vehicle from March through June was 68.9 days. Before COVID-19, the average was 50.1 days.

Seeing the Model 3 top the list isn’t surprising. Tesla introduced the most expensive Model 3 trim when it was first introduced, so waiting a few years to buy one used gives consumers the ability to purchase one without breaking the bank. The same rationale most likely holds true for the X6, which only took 43 days to sell on average. The X6 is an expensive, niche vehicle, and, as iSeeCars points out, it's one of the highest depreciating SUVs on the market. So, buying it used gives consumers the ability to snag a model at a significant discount.

The BRZ and Yaris surprised us. The BRZ is an old sports car that hasn’t changed much since it was first introduced in 2013. That, though, could also explain why the vehicle gets close to the top of the list for fastest-selling used vehicles. Why buy one new if the old model is identical? Also, with rumors of a new BRZ coming in the near future, consumers may see this as the best time to purchase a used model before the next-gen one is introduced.

The subcompact Yaris competes in a segment that’s radically shrinking in the U.S. Other automakers, like Ford and Honda, are killing off their subcompact cars because consumers have switched to SUVs. Seeing the Yaris high up on the list of the fastest-selling used vehicles reveals that there are still a few consumers that are interested in subcompact cars.

To collect its data, iSeeCars analyzed roughly 9 million car sales. For its new cars list, the outlet looked for 2019-2021 model years and 2015-2019 for its used cars list. Sales occurred from November 2019 through June 2020. For sales to be considered pre-COVID, they had to take place between November 2019 and February 2020.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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