Ford Mulls Future of Taurus Sedan

By

Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

Follow On: Google+ | Website

, Automotive Editor - August 19, 2015

Regardless of what happens, better options exist, especially within the brand.

The Ford Taurus has been in production since 1986, but that might come to a screeching halt soon. Sales have failed to impress as of late, and according to Automotive News, July sales plummeted 28 percent compared to the same time last year. This is due to a number of reasons, but the two that stand out most are shoppers' love affair with the crossover and Ford's other sedan, the well-rounded Fusion. The Fusion is listed as a midsize sedan, but you'd think otherwise once you take a seat inside of one. And most shoppers seem to realize that, as evidenced by some strong sales numbers compared to those of the Taurus.

Projected 2015 Sales 2014 Sales Best Year Worst Year
Ford Taurus 51,372 62,269 409,751 (1992) 45,617 (2009)
Ford Fusion 305,594 306,860 306,860 (2014) 142,502 (2016)

Source: Automotive News Data Center

Should You Buy a Taurus?

Ford Taurus

Only if you really have your heart set on one. Yes, it's listed as full-size sedan, but we would test-drive the Fusion along with the other models in the class before making a decision. Seeing both side-by-side will help to illustrate the differences.

The Taurus SHO is a sleeper of sorts, thanks to its twin-turbo 3.5L V6 which makes 365 horsepower and 350 lb-ft of torque. The Fusion's highest output engine is turbocharged 2.0L EcoBoost, which "only" makes 231 horsepower and 270 lb-ft of torque. That being said, if power and torque are traits you rank highly, consider the Taurus SHO which starts at $41,095.

The Full-Size Sedan Landscape

That brings us to the full-size sedan landscape. Currently, its home to several models, including the Taurus. Here's what the sales figures look like, with the Chevy Impala leading the pack:

MSRP YTD Sales 2014 Sales
Chevrolet Impala $27,885 66,227 140,280
Toyota Avalon $33,120 33,999 67,183
Ford Taurus $27,930 29,967 62,629
Chrysler 300 $32,690 28,889 53,382

Fusion Makes More Sense

Ford Fusion

So if you're in the market for a sedan, what should you buy? If you're partial to Ford (or even if you aren't), nine times outta' ten we'd opt for the Fusion. It offers roughly the same amount of cabin space, has a smaller overall footprint making it a bit easier to maneuver around town and gets better fuel economy.

Tack on some solid incentives and deals, and you have a surefire winner--in the full-size or midsize sedan class.

, Automotive Editor

Armaan Almeida was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

Follow On: Google+ | Website