As we reported earlier this year, record demand for Porsche's popular 2015 Macan midsize crossover has led the German automaker to re-evaluate their sales goal for 2015. We're not necessarily going out on a limb here, but it's not a question of if the Macan will be Porsche's most popular model, but rather when that event will happen. The answer is simple: when Porsche builds enough Macans to keep up with the white-hot demand. And the recent anemic dealer stock is not helping the cause. Only 150 Macans were available for sale in late February. Not 1,500. Not 500. But 150--scattered across 189 dealerships. It's worse than the frenzied Miata Epidemic of 1989. But things are about to get much better...
The Good News
As of today, the typical wait time for a Macan is a ridiculous six months. That's way too long for any model, let alone one as choice as the Macan. But today's news drapes a warm & fuzzy blanket of relief atop both eager customers and stressed-out dealerships. Porsche's production boost means that they will indeed allocate more Macans to U.S. dealerships next month. The exact number has not been officially released, but we're guessing around 2,000 to start (Audi sells roughly 4,000 Q5 crossovers monthly).
2015 Crossover Buying Guides »
The Perfect Crossover?
We've driven the new 2015 Macan, and we will say that it's quite a vehicle and a downright value when you stack it up against the competition. Agreed, $50k is a lot of scratch, but at the end of the day, you get one of the most fun-to-drive crossovers on the market. We should probably omit the term "crossover" from that sentence. It flat-out accelerates and handles as good as a well-sorted sport sedan, and does so with a commanding view of the road. And it just feels good--whether you're driving or riding shotgun, especially through twisty canyon roads.
Tale of the Tape
| MSRP | YTD Sales | Horsepower | Fuel Economy | |
| 2015 Porsche Macan | $50,895 | 9,841* | 340 hp | 17 / 23 mpg |
| 2015 BMW X4 | $45,650 | 1,461 | 240 hp | 20 / 28 mpg |
| 2015 Lexus RX 350 | $43,295 | 22,236 | 270 hp | 18 / 24 mpg |
| 2015 Mercedes-Benz GLK | $40,825 | 5,657 | 302 hp | 18 / 25 mpg |
| 2015 Audi Q5 | $40,225 | 9,354 | 220 hp | 20 / 28 mpg |
*May 2014 - March 2015
Sales Poised to Skyrocket
Yeah, the 2016 Cayenne is bigger, but it costs a solid $10k more. And it seems that legions of consumers agree, as sales for the Macan almost doubled from February 2015 to March 2015. If Porsche adequately supplied their dealer network, that number could have tripled--even quadrupled for the month. And if they genuinely want to catch the 2015 Lexus RX 350 in sales, they are going to have to make a tough decision: stay more exclusive or open the flood gates and go after the big sales numbers. Time will tell, but we are hoping for the latter.
Porsche Boosts Production of Macan Due to Record Demand
Alfa Romeo Stelvio vs. Porsche Macan
2022 Porsche Macan Price Increasing Up To $7,800
BMW to Boost Crossover Production, Eyes Sales Record
Porsche Warns of Price Increases for 2024 Models
