Genesis is Planning to Join the Tesla Fight With An EV of its Own

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Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009, and has seen himself published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also works as editor in chief for a large performance car online publication. His specialty lays in the high-performance realm, but has a deep love and understanding for all things automotive. Prior to being an automotive writer, he was an automotive technician and manager for six years, but spent the majority of his younger life tinkering with classic muscle cars.

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, Automotive Editor - June 7, 2016

Hyundai's newest move into the world of luxury cars—the Genesis brand—is not only looking to take on the traditional luxury cars of the world; it is also looking to take on the alternative-fuel luxury rigs, namely the Tesla Model S. This all stems from a conversation Reuters had with Genesis' Senior Vice President, Manfred Fitzgerald, on the sidelines of a recent auto show.

According to Fitzgerald, "we will definitely go as Genesis brand down the road of alternative propulsions." He followed that up with, “I think full electric cars will be the future in the auto industry.” Unfortunately, the former Lamborghini director didn't dive any deeper into what models may carry an electric powertrain, nor did he get into potential specifications.

What we do know is that the Genesis brand is a massive cannonball into the luxury segment for Hyundai. The brand already has six models planned for production by 2020, and one of them is a torquey diesel model to better compete with the European luxury lineups.

We're certain more details will emerge as we get closer to the complete rollout of the Genesis brand, so stay tuned for more info.

Until the Genesis brand officially debuts, buyers can still pick up a posh Hyundai in the form of the Genesis Sedan or the Equus. Both models have amazing conquest lease deals available now, as the Genesis Sedan is available on a 36-month lease for just $299 per month with $2,999 due at signing and the Equus is just $599 per month for 36 months after paying $2,499 at signing. BMW, Mercedes, and Audi simply cannot touch these deals.

, Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009, and has seen himself published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also works as editor in chief for a large performance car online publication. His specialty lays in the high-performance realm, but has a deep love and understanding for all things automotive. Prior to being an automotive writer, he was an automotive technician and manager for six years, but spent the majority of his younger life tinkering with classic muscle cars.

Follow On: Google+ | Website