2023 Ford Mustang Mach-E Starts At $39,895 After Price Cut

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - February 21, 2024
2023 Ford Mustang Mach-E

Ford has announced substantial price cuts for the 2023 Mustang Mach-E. The electric SUV has become a lot more affordable, as the base Mach-E now starts at $39,895 (prices don’t include destination). On top of the sub-$40,000 price tag, the 2023 Mach-E is available with some impressive incentives that include up to $8,500 in lease cash in some areas like California.

With a starting MSRP of $38,895, pricing for the 2023 Mach-E has gone down by $3,100. The Premium trim gets a heftier discount of $4,100 to $42,895. Pricing for the California Route 1 trim starts at $48,895, which represents a price cut of $8,100, while the range-topping GT trim gets a price cut of $7,600 to start at $52,395.

These are large price cuts and see the Mach-E cost less than $40,000 for the first time. Ford, though, has increased the destination fee for the Mach-E. The destination fee used to be $1,500, but it’s now $1,800. Including the higher destination fee will offset the Mach-E’s price decrease, but Ford’s price cuts will help dealers get 2023 models off of lots.

2023 Ford Mustang Mach-E

The price cut makes the Mach-E one of the more affordable options in the electric SUV segment. The Mach-E costs less than the Volkswagen ID.4 ($38,995), Kia EV6 ($42,600), Hyundai IONIQ 5 ($41,800), Nissan Ariya ($43,190), Toyota bZ4X ($43,070), Tesla Model Y ($42,990), and Subaru Solterra ($44,995).

Ford’s price cuts for the Mach-E come when the automaker is looking to remain competitive in the segment. "We are adjusting pricing," Ford spokesman Marty Gunsberg told the Detroit Free Press. "As we continue to adapt to the market to achieve the optimal mix of sales growth and customer value."

Last year, the Mach-E was the second best-selling EV in the U.S., following the Tesla Model Y. Ford’s aggressive price cuts could help the electric SUV gain the number one spot in the class.

Pictured: 2023 Ford Mustang Mach-E

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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