Ford F-150 Lightning Is Flipping Tesla Owners

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - November 16, 2021

Tesla was one of the first automakers to come out with a concept version of an electric pickup truck. The Cybertruck, with its wonky design, incredible performance, and Tesla badge, wowed consumers. It’s been almost two years since Tesla first unveiled the Cybertruck and we're all wondering when, if ever, the truck will actually go on sale. The long wait for the Cybertruck has quite a few Tesla owners moving to purchase a Ford F-150 Lightning. At least that’s the news from the Lightning Owners forum.

According to data the forum put together from roughly 450 members that use the site, 11% are purchasing an F-150 Lightning to replace a Tesla. This isn’t exactly concrete data, but it does show that a lot of Tesla owners are tired of waiting for Tesla to come out with the Cybertruck. It also speaks to what kind of customer the Lightning is attracting, as Tesla buyers are trailblazers looking for cutting-edge features and the newest thing. They’re also willing to pay a large amount of money for an EV. This is great news for Ford and bad news for Tesla.

Searching through the data that Lightning Owners forum put together, it looks like the majority of users are going to be getting a Lightning to replace their Model 3. Eight users claim the truck will take the place of their Model 3 sedan. After that, the breakdown includes four Model S owners, one Model Y owner, and one Model X owner.

The majority of forum members have placed a reservation for the Lightning’s mid-level Lariat trim. Roughly 206 members reserved that trim. The base XLT also garnered a lot of reservations, as roughly 188 members placed a reservation for the trim. Then there’s the range-topping Platinum trim with approximately 62 reservations and the Pro with roughly 51 reservations. The Pro is the Lightning’s most affordable trim and is the commercial truck.

Other interesting data from the forum about Lightning reservations include: 25% are using the truck to replace a current F-150 and 40% have owned an electric vehicle in the past. Interestingly, there aren’t a lot of users that are replacing their General Motors and Ram trucks for a Lightning. Clearly, brand loyalty is a serious thing with these automakers. Of existing pickup truck owners, Toyota Tacoma owners appear to be the most eager to trade their trucks in for a Lightning.

Despite this news, we’re pretty sure Ford is the happiest about being able to get a lot of Tesla owners to make the switch. We can’t help but wonder if Tesla would’ve been able to hang onto its customers if it had been more open about the Cybertruck and provided concrete information on the pickup. The last time we got any information on the Cybertruck, Tesla took pricing for the vehicle offline and stopped providing an estimated delivery time for the truck.

Find Out More About the F-150 Lightning

Pictured: 2022 Ford F-150 Lightning

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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