Ford Reaches 100,000 Maverick Truck Reservations

Consumers have been waiting for smaller, more affordable pickup trucks. The massive number of reservations Ford has received is proof of the upcoming truck's popularity. Ford CEO Jim Farley took to Twitter to announce that it has received 100,000 reservations for the small Maverick truck. Seeing as how Ford is accepting reservations for other high-profile launches like the Bronco and F-150 Lightning, we’re surprised to hear that it's received that many reservations for the Maverick.

According to The Detroit News, these reservations are nonbinding and don’t require a deposit. So while Ford believes that it can convert a lot of the reservations into sales, there’s a good chance that a lot of the reservation holders will choose to not go through with the purchase. Still, Ford did a similar thing with the Mustang Mach-E crossover and Bronco SUV, so its reservation system definitely works.

The outlet claims that the majority of reservations for the Maverick are coming from Los Angeles, which is surprising. The Toyota Tacoma tends to be the main pickup of choice in the city, so seeing the domestic Maverick be so popular must have Ford higher-ups giddy. San Francisco; Orlando, Florida; and Houston, Texas are other cities where consumers have placed a lot of reservations for the Maverick.

Ford claims the new Maverick is the first-ever pickup truck to come with a hybrid powertrain as standard. Its 2.5-liter four-cylinder engine and electric motor combination are good for 191 horsepower. While the pickup doesn’t have official fuel economy figures yet, the truck has an EPA-estimated 40 mpg city rating. The truck will also be available with a turbocharged 2.0-liter four-cylinder that makes 250 horsepower. When properly configured, the Maverick will be able to tow up to 4,000 pounds and has a payload capacity of up to 1,500 pounds.

The other great thing about the Maverick is how small it is. The compact pickup is roughly 11 inches shorter in length than the Ranger and 32 inches shorter than the F-150 thanks to its 4.5-foot bed. That means it will be a lot easier to maneuver around town than Ford’s other trucks.

Additionally, instead of focusing on size and capability, the Maverick is more interested in coming with features that matter, like Wi-Fi hot spot, Apple CarPlay, Android Auto, an 8-inch touchscreen, two 12-volt prewired power sources in the bed, and the ability to 3D print accessories.

Pricing for the 2022 Maverick starts at $21,490 (with destination) and will go on sale later this fall. The Maverick will only have one real competitor when it arrives at dealerships in the form of the Hyundai Santa Fe, which costs $25,175.

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