Genesis May Shift To Sell Hybrid Cars

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - February 22, 2024
2023 Genesis G80

It sounds like Genesis has had the same revelation as numerous other automakers that have decided to scale back on their all-electric plans. The South Korean automaker dove straight into the all-electric pool with the GV60, skipping directly over hybrids and plug-in hybrids. And now, it’s looking to backtrack by adding some hybrids to its lineup.

The news comes from The Korean Economic Daily, which cites unnamed automotive sources. The outlet claims that Genesis started development on hybrid vehicles before the end of last year and the first hybrid from the automaker could arrive as early as 2025.

Based on information from the article, it sounds like Genesis’ first hybrid vehicle will utilize a 2.5-liter four-cylinder engine, which we expect will come from Hyundai’s current roster of powertrains. The first vehicles in line to be available with a hybrid engine from Genesis include the G80 midsize sedan and the GV70 compact SUV. Hybrid versions of these two models would build upon their existing lineups. Both the G80 and GV70 are available with all-electric powertrains with the Electrified G80 and Electrified GV70.

2024 Genesis GV60

While Hyundai Motor Group, which encompasses Hyundai, Kia, and Genesis, offers plug-in hybrid vehicles for Kia and Hyundai, the South Korean brand still isn’t sure if Genesis should have PHEVs. “But Hyundai has not determined yet whether to develop plug-in hybrid models under the Genesis brand, powered by batteries like all-electric vehicles,” claims The Korean Economic Daily.

If the report from The Korean Economic Daily is true, it would mark a dramatic change in the South Korean automaker’s plans for its future vehicles. In September 2021, Genesis announced plans to only launch electric vehicles starting with the 2025 model year on its way to becoming an all-electric brand by 2030.

Unlike other automakers that slowly entered the all-electric segment, Genesis went all-in with EVs like the GV60, Electrified G80, and Electrified GV70. We don’t know if this report means that Genesis is pushing back its date to become an all-electric brand or if it’s ditching that plan entirely.

As The Korean Economic Daily reports, Genesis has changed its plans to include hybrids because of the “cooling EV market since the second half of last year.” This is a similar realization that other automakers like General Motors and Ford have reached. These automakers have altered their plans for future EVs and EV manufacturing. GM is even bringing plug-in hybrids back. It seems like consumers are more interested in hybrids and PHEVs, and Genesis wants to make changes to meet customer demand.

Pictured: 2023 Genesis G80 (Top), 2024 Genesis GV60 (Middle)

Source: The Korean Economic Daily

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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