Mitsubishi's Cheapest Car Will Become A PHEV

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - May 24, 2024
Mitsubishi

Up against the likes of Japanese giants like Toyota, Honda, and Nissan, Mitsubishi is the odd duck that has struggled to stand out. Mitsubishi, which has, somehow, found a way to stay alive with the three-row Outlander, the Outlander PHEV, the sporty-looking Eclipse Cross, and the incredibly affordable Mirage, is looking to grow with new emissions regulations and consumer interest in electrified vehicles. And the automaker’s plans to grow include bringing an affordable plug-in hybrid to market.

According to Automotive News, Mitsubishi recently shared its Momentum 2030 plan with dealers in North America and shared some of its plans. As a whole, the automaker is looking to overhaul its current lineup of old and outdated gas engines by introducing a mix of gas engines, plug-in hybrids, and all-electric models, reports Automotive News. The Japanese automaker’s future platforms will be able to support multiple powertrains, giving it the flexibility to pivot with consumer demand and changing emissions regulations.

Currently, Mitsubishi’s entry-level model is the Mirage, which comes with a gas-powered engine. Under its new business plan, the Japanese automaker will replace the Mirage with a new compact crossover with a plug-in hybrid engine. The electrified model is expected to arrive in the second half of 2025, reports the outlet, and will occupy the Mirage’s entry-level positioning in Mitsubishi’s lineup, as production of the Mirage sedan is expected to end in late 2024.

2024 Mitsubishi Mirage

To bring new vehicles to market quicker, Auto News claims that Mitsubishi will rely on its partnership with Nissan. "Mitsubishi is at a pivotal point in North America, charting a bold, clear and attainable plan for our future success in the United States," Mark Chaffin, Mitsubishi Motors North American CEO, told Automotive News. "Momentum 2030 is that plan."

Mitsubishi currently has one PHEV on sale with the Outlander PHEV, but is committed to transition to electrified vehicles, though its pace of transition depends on fuel economy regulations, state and federal EV mandates, and the winner of the presidential election in November, claims the outlet. Under the Biden administration, automakers are looking at having to come out with more electrified vehicles to meet tightening emissions regulations. If Biden doesn’t win the presidential election, a Republican president could loosen regulations, giving automakers the ability to transition to electrified vehicles at a slower pace.

A new, entry-level compact crossover with a plug-in hybrid engine is just one of many vehicles Mitsubishi plans to introduce under its Momentum 2030 plan. The automaker plans to fill holes in its lineup with a rugged van with a plug-in hybrid engine, a lifted Outlander with more off-roading capability, and, possibly, a compact pickup truck.

Pictured: 2024 Mitsubishi Mirage (Middle)

Source: Automotive News (Subscription Required)

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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