Hyundai’s New “Prime Now. Drive Now.” Program is a Quick Dip in the Online Sales Pool

By

Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009 and has been published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also hosts a web-series car-review show and dabbles in the world of personal-finance writing.

His specialty is in the high-performance realm, but he has a deep love and understanding for all things automotive. Before diving into the world of writing, Justin was an automotive technician and manager for six years and spent the majority of his younger life tinkering with classic muscle cars.

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, Automotive Editor - August 22, 2016

Regardless of current regulations and dealership pushback, selling new cars online is the future. Today, Hyundai has announced that it will experiment in this sales channel with a little help from an online retail giant.

Hyundai has paired up with Amazon.com to give buyers a partial online buying experience. No, you cannot just pick the car you want and “One-Click Buy” it like you can a pair of sneakers. Instead, the Korean automaker is going to use Amazon Prime Now—the service that provides same-day delivery of certain items in select metro areas—to set up and complete 2017 Elantra test drives.

While this sounds like a move in the right direction, there are a few caveats. First, this program is only available in the Los Angeles and Orange County areas. Second, this is only a temporary program that ran from August 20 through 21 and will run again from August 27 through 28.

Despite being only a temporary and quite limited affair, the concept is neat. The prospective buyer simply chooses a time between 9:00 a.m. and 7:00 p.m. on the select days and the car will show up wherever they like for a 45- to 60-minute test drive.

There is no indication of Hyundai planning to extend this program beyond the pilot.

In addition to this convenient test-drive program, Hyundai is also offering a decent lease deal on the 2017 Elantra. Buyers can snag one up on a 36-month lease for just $169 per month with $1,999 due at signing. Hyundai is also offering $1,000 in bonus cash and 0.9 percent APR for up to 60 months on the 2017 Elantra.

, Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009 and has been published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also hosts a web-series car-review show and dabbles in the world of personal-finance writing.

His specialty is in the high-performance realm, but he has a deep love and understanding for all things automotive. Before diving into the world of writing, Justin was an automotive technician and manager for six years and spent the majority of his younger life tinkering with classic muscle cars.

Follow On: Twitter | Website

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