Hyundai's New Tucson Bolsters Crossover Lineup, Segment

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Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

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, Automotive Editor - July 20, 2015

As more consumers get ready to make the move to a shiny-new crossover, Hyundai's moving quickly to capture sales for the white-hot segment.

Earlier this morning, Hyundai officially released pricing on its newly-redesigned 2016 Hyundai Tucson. And although it received a $1,050 price increase when compared to the current 2015 model, the big redesign makes the new model well worth the price. We'd even go so far as to say that even with the incentives on the 2015 model, we'd still opt for the 2016 model--ten times out of ten. The "old" 2015 Tucson looks juvenile compared to the new 2016 Tucson. See for yourself in the pictures below.

2015 Hyundai Sonata: Luxury or Not? »

2015 Hyundai Tucson

2016 Hyundai Tucson

Not The Same Hyundai

Hyundai's move to adapt and evolve will be the stuff of textbook case studies ten--maybe twenty years from now. For the sake of time, we'll shorten up what it all means: this is not the Hyundai of old.

The Korean automaker's ambitious push to improve in every automotive facet have propelled the brand to new heights. And they're only going to go higher. Earlier this month, they nabbed the J.D. Power top spot from Toyota and Honda, surprising almost everyone.

Honda HR-V Sales Sizzle »

New 2016 Tucson

And now with the 2016 Tucson, they're illustrating through action that they're going to not only improve the look and feel of their models--but they're going to make 'em bigger, too. The new Tucson looks meatier and more upscale than the model it replaces, and it's also grown in size. Moreover, the 2015 Hyundai Santa Fe might even get a larger cabin to help it seat up to eight passengers like the 2015 Toyota Highlander and brand-new 2016 Honda Pilot.

More Crossovers

That's not to say that all of the brand's crossovers will get bigger. Hyundai still has room below to Tucson to make another crossover. As it stands today, Hyundai currently has a stout crossover lineup:

As mentioned earlier, there's always room to grow especially for the smallest crossover segment which slots in right below the Tucson. It's currently occupied by a host of extremely popular models, including the 2016 Honda HR-V, 2015 Jeep Renegade, 2015 Chevy Trax and upcoming 2016 Mazda CX-3.

Sales Will Improve

Sales for the current 2015 Tucson have been relatively lukewarm over the last few years and pale in comparison to what the crossover juggernauts have sold. Will it change with the new 2016 model? We'll have to wait and see.

Base MSRP 2012 Sales 2013 Sales 2014 Sales 2015 YTD Sales
2015 Honda CR-V $24,325 281,652 303,904 335,019 163,018
2016 Ford Escape $23,855 261,008 295,993 306,212 146,416
2015 Chevrolet Equinox $22,995 218,621 238,192 242,242 145,685
2015 Toyota RAV4 $24,565 171,877 218,249 267,698 143,575
2015 Hyundai Tucson $22,545 48,878 41,906 47,306 22,634

*All prices include mandatory destination fee.

**Sales data sourced from Auto News Data Center.

, Automotive Editor

Armaan Almeida no longer works for CarsDirect. He was an Automotive Editor who produced buying guides and sneak previews, in addition to publishing daily news stories and tracking monthly deals, incentives and pricing trends from Toyota, Nissan and Lexus.

 

Follow On: Google+ | Website