2021 Hyundai Santa Fe Prices Will Exceed $43k

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - December 3, 2020

Prices for the updated 2021 Hyundai Santa Fe will exceed $43,000, according to an early order guide. Even though the cheapest Santa Fe will start at $28,025, the new Calligraphy model will be the most expensive style we've seen to date. Interestingly, our analysis finds that base pricing will cost far less than the Kia Sorento.

At the entry-level, the Santa Fe SE will cost $575 more than the previous year ($28,025 vs. $27,450 with destination). In contrast, luxury-like features in the Calligraphy trim will run you $43,475, over $2,700 more than the most-expensive 2020 Santa Fe you can buy today (the Limited with all-wheel-drive, $40,750).

The Calligraphy goes beyond the Limited and adds unique 20-inch wheels, quilted Nappa leather, special interior accents, a suede-like headliner, plus standard all-wheel-drive. While all Santa Fes will come with a wide range of driver assistance tech, the Calligraphy will be the only one with a full-color head-up display.

Although the SUV doesn't benefit from a full redesign, Hyundai is clearly going upscale with a bolder exterior and interior features like a 10.25-inch wide nav system and 12.3-inch digital gauge cluster. The model is the second Hyundai to gain a Caligraphy trim following a similar addition last summer in the three-row Palisade.

Further down the line, the Santa Fe will gain a first-ever hybrid variant, followed by a plug-in hybrid sometime in 2021. While we don't have official pricing just yet, we're seeing indications that the Santa Fe Hybrid will command a roughly $1,600 to $1,700 premium compared to a similarly-equipped non-hybrid Santa Fe.

Oddly enough, the new Santa Fe will actually be more expensive than the redesigned 2021 Kia Sorento. The Sorento LX starts at $30,560, over $2,400 more than the previous year's cheapest trim, and a little over $2,500 more than the 2021 Santa Fe SE. That's an unusual quirk that could be confusing for cross-shoppers.

Bargain hunters should be aware that Hyundai has been heavily discounting the 2020 Santa Fe. Current offers consist of an ultra-cheap $189/month lease or a combination of financing incentives that debuted ahead of Black Friday consisting of 0% APR for 72 months, $1,000 bonus cash, and No Payments For 5 Months.

Explore Top Hyundai Leases & Deals »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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