2021 Jeep Grand Cherokee L Pricing Starts At $38,690

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - March 1, 2021

At the beginning of 2021, Jeep surprised everyone with the introduction of a three-row Grand Cherokee called the Grand Cherokee L. With the three-row SUV expected to arrive at dealerships in the next few months, Jeep’s ready to provide official information on how much the Grand Cherokee L will cost. Pricing for the SUV starts at $38,690 for the Laredo trim with rear-wheel drive and can go up to $66,985 for the range-topping Summit Reserve with the available V8 engine and four-wheel drive.

While the Grand Cherokee L has a hefty starting price tag, it comes with an impressive amount of standard features. A 10.25-inch frameless digital instrument cluster, blind spot monitoring, adaptive cruise control, Uconnect 5, an 8.4-inch touchscreen, wireless Apple CarPlay and Android Auto, a total of 12 USB ports, rear cross traffic alert, forward collision warning, as well as LED exterior lights.

When comparing the standard Grand Cherokee L Laredo against the competition, it costs more than the majority of other three-row midsize SUVs on the market. The Kia Telluride ($33,415), Hyundai Palisade ($33,710), Ford Explorer ($33,470), Mazda CX-9 ($35,335), and Chevrolet Traverse ($30,995) all cost less. None of these SUVs, though, offer the same amount of standard technology features. Both the Traverse and the Explorer don’t come with adaptive cruise control as standard, either.

The Overland trim is the first one that’s available with the 5.7-liter V8 engine, though it’s a pricey upgrade. Prices for the Overland V6 with rear-wheel drive start at $54,690, while the V8 engine and four-wheel drive raise the price tag up to $59,985. Jeep’s off-roading-oriented Quadra-Drive II four-wheel-drive system is available with the Overland trim and standard on Summit trims, making those the clear choices for consumers looking to go off-roading.

Jeep Grand Cherokee L

The Summit really raises the bar for the Grand Cherokee nameplate. The model comes with Nappa leather upholstery, quilted seat bolsters, four-zone climate control, a 360-degree camera, bespoke LED fog lights, and a second-row floor console. Summit trims can also be fitted with front massaging seats – a first for any Grand Cherokee – and a night vision camera.

While we were expecting the first three-row Grand Cherokee to be expensive, we didn’t expect it to be this expensive. But the pricing structure makes sense, as the two-row Grand Cherokee, which will make its official debut later this year before going on sale as a 2022 model, is expected to start closer to the current Grand Cherokee’s price tag of $35,715.

Now that we know how much the Grand Cherokee L will cost, we have a better idea of how the ultra-luxurious Grand Wagoneer will justify its higher price tag. Previously, Jeep’s president claimed that the Grand Wagoneer would start at roughly $60,000, while a fully-loaded model would cost more than $100,000. With the new Grand Cherokee L capable of getting close to $70,000, it’s not surprising to hear that the larger, more luxurious, more high-tech, and more powerful Grand Wagoneer will carry a higher starting price.

Jeep’s decision to offer two three-row SUVs isn’t surprising. Quite a few automakers offer midsize SUVs and large SUVs with three rows of seating. Ford has the Explorer and the Expedition, Chevrolet has the Traverse and the Tahoe, GMC offers the Acadia and the Yukon, Cadillac sells the XT6 and the Escalade, Mercedes-Benz offers the GLE-Class and the GLS-Class, BMW has the X5 and the X7, while Toyota has the Highlander and the Sequoia.

Having the Grand Cherokee L and the Grand Wagoneer gives consumers more options to choose from. Beyond pricing, size and luxury are two other main factors separating the two factors, so we don’t see a lot of consumers cross-shopping the Grand Cherokee L with the Grand Wagoneer.

Learn more about the 2022 Grand Cherokee L »

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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