2021 Jeep Wrangler Rubicon 392 May Cost $77k

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - January 4, 2021

Consumers have been waiting decades for Jeep to offer the Wrangler with a V8 engine. On the same day Ford unveiled the 2021 Bronco, Jeep took the wraps off the Wrangler Rubicon 392 Concept, a V8-powered Wrangler capable of getting to 60 mph from a standstill in five seconds. Then in July, Jeep announced that it put the model into production. Since then, we’ve been trying to guess how much the SUV would cost. The Wrangler is a pricey SUV. A Wrangler with a Hemi V8 would certainly be expensive. While it’s not official, a JL Wrangler Forum member claims the upcoming 2021 Jeep Wrangler Rubicon 392 will start at $77,055.

Yes, that’s an incredibly high number for a Wrangler. Again, this isn’t official, but it’s the first hint of pricing for the Wrangler Rubicon 392 that we’ve seen. The screenshot that the forum member posted, which is apparently from his own order for the V8-powered SUV, also looks legit. So, take it at face value.

While a $77k starting price is high, the forum member claims that he has ordered the SUV with two optional packages – the dual top and tow package. On the current Wrangler Rubicon Unlimited, the dual-top group costs $2,395, while the towing package is an extra $795. With those packages removed, the SUV should cost just under $74,000. That’s less, but by no means affordable.

The Wrangler Rubicon 392 will become the most expensive model in the lineup by a wide margin. The Wrangler Unlimited Rubicon is priced at $43,710, while the range-topping High Altitude trim starts at $51,965. Over the High Altitude, the Wrangler Rubicon 392 will be an additional $22,000. The Wrangler Rubicon 392 will even cost more than the new Ram 1500 TRX – FCA’s other high-performance off-roader with a V8 engine – that starts at $71,690.

Jeep Wrangler 392

While the Wrangler Rubicon 392 is going to be a vehicle that only a small group of consumers will be able to afford, it promises staggering performance. The 6.4-liter V6 engine is expected to produce 450 horsepower and 450 pound-feet of torque. The V8 will be paired with an eight-speed automatic transmission. That’s more than the Wrangler’s standard 3.6-liter V6 engine, which is rated at 285 hp and 260 lb-ft of torque.

In addition to the powerful V8 engine, the Wrangler Rubicon 392 will also come with some other high-performance components. The concept featured electric front and rear axles, a full-time two-speed transfer case, a 2-inch Mopar lift kit, 37-inch mud-terrain tires, and Dana 44 axles. Other modifications on the concept included 17-inch wheels, Fox shocks, frame modifications, and upgraded engine mounts.

While the Ram 1500 TRX is a high-powered pickup that’s built to travel at high speeds over Baja-style terrain, the Wrangler Rubicon 392 is more for consumers that want to tackle trails and go rock-crawling. At least from what we saw with the concept, the Wrangler Rubicon 392 looks like an entirely different beast from the Ram.

A Wrangler that costs $77,000 may sound absurd, but we don’t think Jeep will have any problem finding buyers. Consumers have been waiting for a V8 engine since the early ‘80s. Luckily, we won’t have to wait too long to see official pricing for the Wrangler Rubicon 392, as the SUV is expected to go on sale in January 2021.

Learn more about the 2021 Jeep Wrangler »

, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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