2022 Ford Bronco Sport Prices Increasing This Week

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Managing Editor

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Managing Editor - December 6, 2021

Ford is raising prices on the popular Bronco Sport in what it calls a "competitive pricing action" effective December 8th. According to a letter sent to dealers late last week, the Bronco Sport will see up to a $150 increase in MSRP and slightly higher prices for popular options packages ahead of the holiday sale season.

On Wednesday, all versions of the 2022 Bronco Sport will see a $150 price hike, a relatively small amount when it comes to mid-year price increases and a drop in the bucket given the fact that dealer markups have extended as high as $10,000. Currently, Bronco Sport prices start at $28,760 including destination.

Depending on the configuration, the actual price increase could be as high as $200. That's because Ford is increasing MSRPs for popular options like the Convenience Package, Tech Package, Premium Package, and Class II Trailer Tow Package by $50 each. The larger Ford Bronco SUV is not affected.

Bronco Sports have seen a number of price increases since the model's launch. The first came around this time a year ago with a $160 price hike. The next came in June with as much as a $540 price increase. For 2022, pricing increased up to $575. Strong demand has kept the Bronco Sport a hot seller.

After months of encouraging customers to place orders for Bronco Sports, Ford recently told dealers that it won't be able to fulfill 2021-model-year vehicle orders. As a result, the company began offering discounts on in-stock vehicles or the option to extend current incentives to 2022-model-year Bronco Sports.

If you've been waiting to get your hands on a Bronco Sport, odds are a $150 price increase may not make much of a difference. For now, the main challenge could simply be finding a dealer willing to sell the SUV at MSRP. Given the ongoing inventory shortage, this could prove to be exceedingly difficult.

Build & Price Your 2022 Bronco Sport

, Managing Editor

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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