2023 Nissan Ariya Platinum Eclipses $60k

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - September 28, 2022
2023 Nissan Ariya

With the 2023 Nissan Ariya set to go on sale later this fall, Nissan is finally ready to share official pricing information for the electric SUV. It’s been a long time coming, as the Ariya was unveiled back in 2020.

When the Ariya goes on sale before the end of the year, only the EV’s front-wheel-drive (FWD) models will be available. All-wheel-drive (AWD) models, which Nissan calls e-4ORCE, are set to arrive in spring 2023. Pricing for the Ariya Engage FWD with the 63-kWh battery pack will start at $44,485 (with destination). The range-topping Platinum+ e-4ORCE that comes with an 87-kWh battery pack costs $61,485. A full breakdown of the Ariya’s pricing is below.

Trim Battery Size Price (Including Destination)
Engage FWD 63 kWh $44,485
Venture+ FWD 87 kWh $48,485
Evolve+ FWD 87 kWh $51,485
Empower+ FWD 87 kWh $54,985
Premiere FWD 87 kWh $55,985
Engage e-4ORCE 63 kWh $48,485
Engage+ e-4ORCE 87 kWh $52,485
Evolve+ e-4ORCE 87 kWh $55,485
Platinum+ e-4ORCE 87 kWh $61,485

Nissan began accepting orders for the Ariya back in November 2021. At that time, the automaker announced a different pricing structure that it will honor for consumers with a reservation. For those consumers, things start off with the Venture+ FWD that costs $47,125. Then there’s the Evolve+ FWD ($50,125), Premier FWD ($54,625), and Platinum+ e-4ORCE ($60,125).

Ariya models with FWD come with a single electric motor that produces 214 horsepower. Models with dual electric motors and the e-4ORCE system are rated at up to 389 hp. Nissan estimates that the Ariya will have a range of up to 304 miles.

The 2023 Ariya is competitively priced for the all-electric segment. The Tesla Model Y ($67,190), Ford Mustang Mach-E ($48,195), Audi Q4 e-tron ($49,995), and Genesis GV60 ($59,985) are all more expensive than the Ariya. Competitors like the Volkswagen ID.4 ($38,790), Hyundai IONIQ 5 ($41,245), and Kia EV6 ($42,695) are more affordable.

One area where the Ariya lags behind some of its competitors is when it comes to the available federal tax credit. Since Nissan doesn’t assemble the Ariya in North America, the electric SUV isn’t eligible for any portion of the federal tax credit. Some of the Ariya’s competitors that are eligible for the federal tax credit include the Mach-E and Model Y.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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