2024 FIAT 500e Somehow Has A $5k Markup

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - June 6, 2024
2024 FIAT 500e

New car markups have, sadly, become a normal thing for car shoppers. In the past, markups were rare occurrences that dealers saved for in-demand vehicles, limited-edition models, or high-performance vehicles that were aimed at enthusiasts. Nowadays, it seems like every single new car can be found with a markup. Case in point, this 2024 Fiat 500e has a $5,000 markup in the form of a market adjustment.

When scouring the web for a new 2024 Fiat 500e, we found this option that’s on sale at Putnam CDJR in Burlingame, CA. It’s a RED trim with an MSRP of $34,095 and an added dealer markup of $5,000. The listed “Internet Price” for the electric car is $39,095. We really don’t understand why this 500e, or any 500e for that matter, has any kind of markup.

Fiat brought the subcompact 500 back as an all-electric vehicle for the 2024 model year. The all-electric 500e, though, didn’t read the room before it arrived for the party. The 500e is a tiny city car with 117 horsepower, up to 141 miles of range, and tiny seats. In a country where EVs like the GMC Hummer EV Pickup and Tesla Cybertruck are highly sought after, the 500e strangely feels like the odd duckling.

2024 FIAT 500e Somehow Has A $5k Markup

Furthermore, the 500e is a terrible deal. The 500e’s starting price tag of $34,095 makes it pricier than the Nissan Leaf, Mini Hardtop Cooper SE, and Hyundai Kona Electric. The Leaf and Kona Electric are larger than the 500e, while the Kona Electric delivers an extra 50 miles of range. Compared to its immediate competitors, the 500e is overpriced.

We’ve also found horrible lease deals for the 2024 500e, too. Recently, we found that Fiat was offering the 500e for $414 per month for 36 months with $3,409 due at signing. That makes the 500e more than $100 per month more expensive than a Tesla Model 3, which costs roughly $6,000 more than the 500e.

Without a markup, the 500e seems like a purchase that’s driven by looks or nostalgia. With a markup, the 500e becomes illogical. We get that some shoppers won’t be able to avoid markups on sought-after vehicles, but the 500e is not an in-demand vehicle and is not expected to be a popular option. Still, shoppers looking to purchase a 500e should shop around to try to find a dealership that doesn’t have a markup on the vehicle.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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