2024 Ford Bronco Manual Transmission Price Increased

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - February 27, 2024
Ford Bronco 2-door off-road in sand

The cost to buy a manual-transmission Ford Bronco SUV just went up. According to a bulletin sent to dealers, 2024 Ford Broncos with the manual are $500 more expensive after a mid-year price increase took effect yesterday. Interestingly, Broncos with the automatic benefit from a price cut intended to keep MSRPs stable.

As part of Mid-Year Pricing Actions on February 26th, MSRPs for 2024 Ford Broncos with the standard manual transmission went up by $500. At the same, the cost of the automatic transmission option was lowered by $500. As Ford noted in its letter, this results in "no change" to the total price of Broncos with the automatic.

Ford Bronco 4-door SUV side profile

Ford says that affected 2024 Bronco trims include the Big Bend, Black Diamond, Badlands, and Heritage Edition. If you had no intention to buy a manual-transmission Bronco, odds are this won't mean anything. If you were planning to buy the automatic, this may still not mean much due to the price adjustment.

Still, this could be upsetting for Bronco buyers who prefer to row their own gears. At the entry-level, the Bronco Big Bend comes with a 7-speed manual transmission, though a 10-speed automatic is optional. The most affordable Jeep Wrangler is roughly $7,000 less expensive and comes with a 7-speed manual.

Ford appears to be taking a hard look at Bronco pricing. As CarsDirect reported last month, the Bronco's first lease deal was limited to select configurations. Around the same time, Ford began targeting Jeep drivers with a $1,000 Competitive Conquest Bonus in some regions to help get owners to consider switching brands.

Explore Ford Bronco Prices & Deals

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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