2024 Ford Bronco Option Prices Just Went Up

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - July 2, 2024
2024 Ford Bronco

Ford has been busy introducing mid-year price increases for numerous vehicles. We’ve seen the American automaker introduce mid-year pricing actions on the 2025 Ford Mustang, F-150, and Maverick, as well as the 2025 Explorer. Now, Ford has introduced mid-year price hikes for the 2024 Bronco and Bronco Sport.

According to a bulletin Ford sent to dealers recently, the 2024 Bronco and Bronco Sport are getting a few “competitive pricing actions” on select models that went into effect on July 1, 2024. The price increases for the Bronco vary from $50 up to $250 and see the automaker raise the prices of optional features and packages.

Options that are going up in price (the increase in price is noted in parenthesis) include the heavy-duty modular front bumper ($50), auxiliary switches option ($100), trailer tow option ($250), black roof rails with cross bars ($100), tube step ($100), removable hood step ($100), door storage bags ($50), and front row top panels and door storage bags ($50). Other, more substantial prices increase include a $500 increase for the Raptor Code Orange Appearance Package and an increase of $200 for the Raptor Side & Hood Graphics.

The Raptor Code Orange Package includes Code Orange-themed graphics on the rear fenders, beadlock rings on the 17-inch wheels, tow hooks, and seatbelts.

2024 Ford Bronco Dashboard

Things are a little different for the 2024 Bronco Sport, as the price increases for the smaller SUV primarily affect optional packages. The Heritage Convenience Package is going up by $140, the Co-Pilot360 Assist+ Package has increased by $100, and the Co-Pilot360 Assist+ Discount package has gone up by $100. Options that have gone in price include the Trailer Tow (up by $110), Falken Wildpeak Off-Road Tire (an increase of $150), and Underbody Protection Option (up by $100).

The Co-Pilot360 Assist+ package upgrades the SUV’s list of safety features with adaptive cruise control, lane-centering assist, traffic sign recognition, and evasive steering assist. It also brings navigation and satellite radio.

The available Heritage Convenience Package is only available on the Heritage trim. Features included with the package include an 8-way power-adjustable driver’s seat, heated front seats, rear parking sensors, a premium-wrapped steering wheel, a universal garage door opener, and a wireless charging pad.

These price increases are more significant than ones we’ve seen Ford make for other vehicles, but it still comes off as being a nickel-and-diming strategy. The automaker posted a profit of $4.3 billion last year and asking drivers to pay an extra $50 for door storage bags seems like a clear way to squeeze more money out of consumers.

Pictured: 2024 Ford Bronco

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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