2024 Ford Mustang GT, Dark Horse Prices Increased Again

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - February 27, 2024
2024 Ford Mustang Dark Horse coupe rear view taillights

Ford has raised prices on the most powerful versions of its Mustang sports car. Based on a letter sent to dealers, 2024 Ford Mustang prices increased by up to $1,840 on some configurations. Here's a look at what the 2024 Mustang GT and Dark Horse price increases could potentially mean for sports car enthusiasts.

2024 Ford Mustang GT models are $250 more expensive as part of the changes that took effect with the Mid-Year Pricing Actions on February 26th. Fortunately, prices for the more affordable Mustang EcoBoost are unchanged. However, those looking to buy the fastest versions of the 2024 Mustang stand to pay a bit more.

2024 Ford Mustang Dark Horse coupe front view

That's because the Dark Horse Handling Package is now $500 more expensive, while Recaro Sport Seats cost $345 more than before. The biggest price hike is on the Dark Horse Premium with a $995 increase in MSRP on the Dark Horse Appearance Package. Altogether, that's a price increase of as much as $1,840.

To be fair, that may not mean much for buyers of a muscle car like the 2024 Mustang which can easily hit $80,000 with optional equipment. What's more, there's the fact that some dealers have been marking up the Mustang Dark Horse by as much as $20,000 over MSRP based on our analysis of national inventory data.

Last December, our records indicate there was a $215 price hike on GT and Dark Horse Mustangs. The latest changes aren't the only ones bound to upset enthusiasts. As we reported earlier today, Ford Bronco prices increased on manual-transmission models, resulting in a higher cost of entry for some buyers.

Explore Ford Mustang Prices & Deals

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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