2024 Ford Mustang Mach-E Rally Costs $59,995

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - March 25, 2024
2024 Ford Mustang Mach-E Rally EV in woods yellow color

Update (12:56 pm, 3/26): Ford's bulletin also lists the Mach-E Rally as having an option code 55Q for $1,500. At this time, it's unclear what this entails and whether or not it's a mandatory equipment group that raises the price to $61,495. Ford spokesperson Emma Berg declined to comment, adding that official pricing will be released "in a couple of weeks."

The highly anticipated 2024 Ford Mustang Mach-E Rally will cost $59,995, according to a letter sent to dealers today. That's actually a $3,500 price cut compared to the EV's previous MSRP. At that price, the price difference between the new Mach-E Rally and the high-performance Mach-E GT version will amount to $6,000.

The 2024 Ford Mach-E Rally's MSRP is listed at $59,995 excluding destination, making it the most expensive version of the all-electric SUV. As CarsDirect reported earlier today, Ford cut 2024 Mach-E prices by up to $6,000. The move isn't all that surprising given that Ford introduced price cuts to the 2023 Mach-E last month.

2024 Ford Mustang Mach-E Rally rear EV yellow color

Interestingly, Ford says its original price for the Mach-E Rally was supposed to be $63,495, $4,500 more than the GT's price of $58,995. Today's price cut on the GT amounted to $5,000, bringing its sticker price down from $58,995 to $53,995. As a result, the cost to upgrade from the GT to the Rally went from $4,500 to $6,000.

While the Mach-E Rally is cheaper than before, it could be a tougher sell for some buyers looking to make the step up from the GT. Orders for the rally-inspired EV (pictured) started last fall. Ford says the Rally has a "tuned version of the Mustang Mach-E GT" with a dual-motor powertrain making 480 hp with 650 lb-ft of torque.

At $59,995, the Mach-E Rally will undercut the 2025 Hyundai IONIQ 5 N by about $6,100. The MSRP of the 601-horsepower N was recently revealed as $66,100. Similarly, today's price cut makes the Rally nearly $1,600 cheaper than the Kia EV6 GT ($61,600). Before today, the Rally would have been more expensive.

Explore Ford Mach-E Prices & Deals

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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