2025 Ford Mustang GTD Orders Require A 50% Deposit

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Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - April 17, 2024
2025 Ford Mustang GTD 2-door coupe sports car back view blue grey color

Ford appears to really want Mustang GTD buyers to prove they're serious. According to a letter sent to dealers, 2025 Ford Mustang GTD buyers will have to put down a minimum of a 50% deposit to have their orders guaranteed. Those unable to meet the requirement could risk giving up the ability to buy a Mustang GTD.

The 2025 Mustang GTD buying experience will be unlike any other Ford vehicle, with a Concierge providing one-on-one configuration and order support and acting as a coordinator between buyers and dealers. However, details about the actual price of the new GTD remain murky, with Ford estimating around $300,000.

2025 Ford Mustang GTD sports car front view blue grey color

Interestingly, the elaborate Mustang GTD buying process will have a very high bar before Ford will even start building your car. In addition to providing a signed purchase contract to the Concierge, Ford says that the dealer will also be required to submit proof of deposit of a "minimum of 50% of the agreed upon price."

That would suggest a deposit of at least $150,000. "If confirmation is not received," Ford continues, "the order will not be submitted to plant and the customer's build date may be reassigned and purchase eligibility forfeited." What's more, "proof of final payment is required before the vehicle can be shipped/delivered."

The open-ended language of the deposit is quite unusual. For example, if a GTD dealer decides to charge a $100,000 market adjustment, that would require a $200,000 deposit. Based on our analysis, the 50% deposit requirement seems consistent with how the brand reportedly handled the discontinued Ford GT.

We think the lack of pricing transparency could send mixed messages to buyers. Having said that, Ford is taking an equally odd route when it comes to how dealers get paid. As CarsDirect reported earlier this month, the Mustang GTD won't have a normal invoice price and Ford will pay dealers $15,000 for every car sold.

Learn More About The Mustang GTD

, Senior Pricing Analyst

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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