Chevy May Sell A Corvette SUV

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Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - December 2, 2022
2022 Chevrolet Corvette

Sub-brands are the new thing for automakers. Ford spun the Mustang family in a new direction with the Mach-E electric SUV and General Motors revived the Hummer brand under the GMC umbrella as sturdy electric SUVs. Chevrolet is now reportedly looking to do something similar with its historic name – the Corvette. According to a report by Car and Driver, Chevy’s launching a new Corvette sub-brand that will be filled with electric vehicles and a few new body styles.

The Corvette nameplate has a storied history that dates back to 1953. Since then, the Corvette has been a true sports car with two doors and seating for up to two people. Chevy set the Corvette on a new path with the C8, which breaks tradition with a mid-engine design. Corvette has even larger plans in store for the current generation of the Corvette, claims Car and Driver. These include a ZR1, hybrid E-Ray, Zora hybrid, and an all-electric Corvette EV. Electrified powertrains, an all-electric model, and an extra high-performance ZR1 model sound like reasonable introductions for the Corvette line. Where things start to stray a bit off the beaten path is when the outlet claims that Chevy is looking into coming out with an SUV and a four-door coupe.

Car and Driver states that part two of GM’s branding strategy for the Corvette is to launch a Corvette sub-brand that will include a crossover and a “sleek four-door coupe.” Chevy is expected to launch the sub-brand in 2025 and both of these body styles will be exclusively available with all-electric powertrains. There’s a good chance that Chevrolet will utilize GM’s Ultium batteries and architecture.

2022 Porsche Macan

Some people will be moaning at the idea of a Corvette sedan or an SUV, but that’s where the market is going and Chevy needs a competitor. As the outlet points out, sports cars are great for acting as halo vehicles, but they’re not that profitable. For that, you’ll need an SUV. In 2003, Porsche introduced the Cayenne – a midsize SUV that was seen as a massive departure from its sports cars. Then in 2015, Porsche came out with the smaller Macan SUV. It didn’t take long for the Cayenne and Macan to become Porsche’s best-selling models, accounting for nearly three times as many sales as the 911 in 2021.

When asked for a comment, Chevrolet refused to speculate on Car and Driver’s report to Motor1, but it makes sense. The SUV craze has no signs of slowing down, so brands like Ferrari, Aston Martin, and Lamborghini are coming out with high-riding vehicles. Maserati is looking to grow its SUV lineup with a second option. SUVs are here to stay and Chevrolet could bring in a lot of money, while broadening its appeal to a wider audience if it were to come out with a Corvette sub-brand. While the Mustang Mach-E would be in a different category as an upcoming all-electric Corvette SUV, it’s done incredibly well for Ford.

To keep the Corvette name as prestigious as possible, Chevrolet is expected to price the Corvette sub-brand's vehicles accordingly and retain some of the actual sports car’s performance characteristics. You can also expect the vehicles to share a similar design. The electric revolution is giving automakers an opportunity to make some large changes. It sounds like Chevy is taking the moment to turn the Corvette from an American sports car to a global name.

Source: Car and Driver, Motor1

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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