Ford Ecobeast Trademark Sparks Questions

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - June 20, 2024
Ford Logo

Automakers continually file trademarks for new vehicle names, features, and trims, or to stop other companies from using a specific name. Ford’s latest trademark filing, though, has us scratching our heads. According to Ford Authority, the American brand recently filed a new trademark for the “EcoBeastt” name and we’re not quite sure what the trademark is for.

Filed on June 12, 2024, the trademark, which is filed under U.S. Serial Number 98597877, is described as applying to “electric motors and engines for automobiles; powertrains for automobiles; turbochargers for automobile engines,” claims the outlet. Clearly, EcoBeast is related to Ford’s EcoBoost line of engines, which is the name that the automaker uses to describe its turbocharged engines. Currently, Ford’s EcoBoost lineup ranges from the turbocharged three-cylinder engine found in the Ford Escape up to the twin-turbo V6 engine in the Ford F-150 Raptor.

We don’t know if the “electric motors” portion of the trademark has anything to do with Ford fitting some kind of electrification aspect to its EcoBoost engines. Mercedes-Benz was the first automaker to utilize an electric turbocharger, which is a turbocharger that has a motor that’s attached to the turbine shaft, in a mass-market vehicle with the AMG C43 and AMG C63 models. Ford could be looking to come out with similar tech for its vehicles.

2.3L EcoBeast Short Block

Ford’s accessories website currently lists a “2.3L EcoBeast Short Block” for $6,875 that is meant as an engine build-up for the Ford Mustang EcoBoost or the Ford Focus RS. The site claims that the short block is tested to 500 horsepower and 415 pound-feet of torque. We don’t know how the trademark filing for “EcoBeast” is related to Ford’s 2.3L EcoBeast Short Black offering on its accessories site.

“EcoBeast” could simply be a new engine that Ford is looking to come out with. It could power a new Mustang, F-150, or Bronco model. Those seem like the most obvious choices for a high-performance engine in the automaker’s current lineup. With the way that trademarks work, it could be years until we see anything come to fruition.

Pictured: Ford Logo (Top), 2.3L EcoBeast Short Block (Middle)

Source: Ford Authority

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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