Ford Mach-E Outsold Mustang In June

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - July 6, 2021

Say what you want about the Ford Mustang Mach-E not being a real Mustang and having an odd name, but Ford knew exactly what it was doing when it came out with the electric crossover SUV. While one would expect the high-performance coupe with roots that can be traced back to the ‘60s to be the more popular Mustang of the two, that isn't the case.

In Ford’s lengthy June 2021 sales report, the American automaker claims that it sold 2,465 units of the Mach-E in June. In the same month, the sporty Mustang coupe accounted for 2,240 units sold. Last month marks the first time the all-electric crossover has outsold the sporty coupe that it shares its name with. Clearly, placing the Mach-E under the Mustang umbrella and giving it styling inspired by the coupe was a great move on Ford’s part.

While the Mach-E outsold the Mustang coupe in June, the gasoline-powered vehicle leads the way forward when it comes to year-to-date sales. The Mustang’s year-to-date sales for 2021 are at 31,950 units, while the Mach-E’s year-to-date sales are at 12,975 units. It’s difficult to say whether this is the beginning of a long streak for the Mach-E, but it certainly looks like it. We figured this would happen someday, but we didn’t think it would happen this soon.

Ford claims that the Mach-E is “essentially selling as soon as it arrives at dealers.” The electric crossover is only on dealer lots for 11 days before being scooped up. Customers are reportedly telling Ford that they’re interested in the Mach-E because of its design, technology, and performance. The Mach-E occupies an interesting part of the electric crossover segment. It looks sportier than anything else on the market, offers strong performance in GT trims, and comes with advanced technology that you can’t get anywhere else — especially Ford’s hands-free BlueCruise system. At the moment, there’s nothing quite like it.

Unfortunately, consumers are looking at waiting a long time for their Mach-Es to be delivered. Non-reservation orders for the Mach-E GT trim currently have a 28-week lead time. Even lower trim levels, like the Select and California Route 1 have a 16-week lead time for new orders. Early reservations favored the GT, although production delays compelled Ford to compensate buyers with incentives worth up to $5,000.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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